UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’
Microsoft disputes the data but it’s clear AI hasn’t turned its Bing into the Google-slayer the company hoped for. Danny Goodwin on August 21, 2023 It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the … Continue reading AI boost? Bing’s market share is down 6 months after launch
By Chris Morris January 26, 2023 Wall Street, it would appear, has more than a few doubts about e-sports. FaZe Clan, the digital gaming-and-e-sports-content platform that went public just over six months ago with a valuation of $1 billion, is already trading well below a dollar per share, putting the company at risk of … Continue reading FaZe Clan faces possible delisting from the Nasdaq—just 6 months after going public
TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push by Wayne Friedman , December 9, 2022 Since the start of the TV season, TV network-based companies have increased on-air media time and paid-advertising spending by 8% to promote their own programming — to $2.19 billion in total media value, according … Continue reading TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push
Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months
The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
Masterclass offers US college students three months of access for $1 You’ll need to act quickly if you’re interested, as it’s a one-day only deal. K. Holt @krisholt May 27th, 2022 Masterclass All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. … Continue reading Masterclass offers US college students three months of access for $1
Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
U.S. OTT Ad Spend Reached $4 Billion In 4 Months by Laurie Sullivan @lauriesullivan, (March 29, 2022) Coca-Cola’s over-the-top (OTT) ad spend surpassed $15 million in the past four months. The company spent the most among all the large food and beverage brands on OTT advertising between October 2021 and January 2022. More than half … Continue reading U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Brandon Redlinger — January 10, 2020 300% growth in 15 months – it sounds like a pipe dream for most marketing and sales leaders, but for Snowflake, a cloud data warehousing company based in San Mateo, it was reality. That’s rocketship growth if I’ve ever seen it! The company is known as one of the … Continue reading How This Company Drove 300% Growth in 15 Months
