Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? Aaron Levy on June 28, 2016 at 3:44 pm Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the finish line, and in general, … Continue reading What’s the best attribution model For PPC?
When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report. Matt McGee on June 8, 2016 If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The … Continue reading Google Analytics begins breaking out iOS traffic by model (when it can)
by Kunle Campbell June 1, 2016 Follow @kunleTcampbellJune 1, 2016 This article is part 3 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation and Part two, Personalized Marketing: How to Implement 1:1 Segmentation. My previous article delved into the the nitty gritty of implementing an ecommerce … Continue reading How to Use the RFM Model to Power Your Ecommerce Personalization Strategy
by Laurie Sullivan @lauriesullivan, March 11, 2016 The advertising industry sits at a crossroads in the early stages of defining the future, so the debate rages on whether digital media such as content can contribute to the loss from any traditional or digital advertising. The news business is seeking new revenue models to develop it. … Continue reading Does Selling Content As Advertising Change The Economic Model?
Whether you’re just getting started with Account-Based Marketing or are well underway with your strategy, columnist Peter Isaacson outlines four areas you should focus on to find ABM success. Peter Isaacson on January 28, 2016 “Account-Based Marketing is the new black.”“Account-Based Marketing is on fire.”“Account-Based Marketing is the hottest marketing trend since inbound.”“Account-Based Marketing will … Continue reading The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing
by Margot da Cunha December 8, 2015December 8, 2015 Asking me “Should I use AdWords?” is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets. But of course I’m going to say yes, I have … Continue reading Should I Use AdWords? Tips for Every Industry/Business Model
Catalin ZorziniSeptember 22, 2015 If you currently run an online business, take out your most recent credit card processing statement. If you’re still in the market for building an online business, put all your focus on this article, because this could mean the difference between you cutting costs efficiently or draining your resources way too … Continue reading The Interchange-Plus Pricing Model and Why It’s Your Best Friend
Aaron KimSeptember 19, 2015 As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. However, many of the attempts of reinventing learning fall victim of a well know pattern: copycatting what is happening in the consumer internet. It’s … Continue reading Digital Learning: Beyond the Copycat Model
Tim MatthewsAugust 27, 2015 How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. The model … Continue reading Startup Marketing Essentials: #5 How To Build A Funnel Model
Personal Branding BlogAugust 3, 2015 A few days ago, July 31 to be exact, was Major League Baseball’s annual “trading deadline.” It’s the point in the season when team rosters have to be finalized to be eligible for post season play. It’s on, and around, this deadline that often a lot of players get moved … Continue reading Small Businesses Should Model Pro Sports, Apply Trading Deadline
