Tag Archives: Model

How Can the Freemium Model Work for Your Business?

Herb AxilrodJuly 4, 2015 First coined in 2006, the freemium business model has skyrocketed in popularity over the last decade. The simple premise, free content supplemented by optional “premium” goods or services, has been a catalyst to success for a litany of organizations from Spotify to Dropbox. Even Microsoft is trying their hand at the … Continue reading How Can the Freemium Model Work for Your Business? →

The Hook Model: The First Step To Designing The Employee Engagement Experience

Career Development

Megan Van VlackApril 29, 2015 How many apps do you have on your mobile phone? In the marketplace today, there are over 1.3 million mobile apps to choose from. The mobile app universe is growing and shows no sign of slowing down. And the number of apps used for work — whether approved or unapproved … Continue reading The Hook Model: The First Step To Designing The Employee Engagement Experience →

Is Your Business Model Under Threat and Your Survival at Stake?

Business Security

Christopher BrownApril 14, 2015 In any large successful business today parts of the business are performing well while other parts are ailing. Multinationals like Ford Motor Company and Starbucks are performing well in some countries, but not in others. Samsung and Ikea have high market acceptance of some products, but not others. But, what’s important … Continue reading Is Your Business Model Under Threat and Your Survival at Stake? →

How Does Lead Scoring Work? Setting up your First Lead Scoring Model

Leads Generation

Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification. If you flood your sales team with a large amount of low quality leads, they will waste their time making calls and emails to people that don’t … Continue reading How Does Lead Scoring Work? Setting up your First Lead Scoring Model →