Bob HutchinsAugust 12, 2015 If you’re looking for the last word on the latest in paid search and social ads, Kenshoo has you covered. The marketing software company evaluated 550 billion impressions, 9.5 billion clicks and $ 5.5 billion in spend from Q2 2015. Kenshoo discovered several interesting trends (detailed below). Perhaps the most interesting … Continue reading Mobile: Social Ads Leave Search Ads In The Dust
Columnist Brent Hieggelke delves into data that shows there’s a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app’s performance. Brent Hieggelke on August 11, 2015 Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are … Continue reading Getting A Grip On The Mobile Engagement Gap
iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
Ben Frederick @mp_benfred, August 4, 2015 The mobile apocalypse happened last April. At least, it did for mobile sites’ SEO rankings. Google’s “mobilegeddon” altered the mobile search algorithm to include concrete parameters for mobile-friendliness, threatening the positions of many sites in Google searches. According to a new study by mobile experience software provider Moovweb, the … Continue reading Google’s Mobilegeddon Still Impacts Mobile Sites Optimization
ROI uncertainty about mobile advertising should go away in the near term. Greg Sterling on August 3, 2015 A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the … Continue reading Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
Mike RastielloJuly 30, 2015 I’ve written previously about my love of reading my RSS feed on my phone before I go to sleep every night. It’s the perfect way for me to end my day. However, there is one bad trend I notice on mobile sites and it really interferes with what I want to … Continue reading You’re Ruining Your Website on Mobile
EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017. Martin Beck on July 28, 2015 Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue in the next two years. That’s according … Continue reading Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017
Tim AsimosJuly 27, 2015 Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a mobile device. This trend will continue, therefore optimizing your email campaigns for mobile is no longer optional. The staggering growth in … Continue reading Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
Louis RossJuly 25, 2015 Mobile marketing tours and pop-up shops are becoming a major marketing tool, especially in big cities like New York City, Los Angeles, Chicago, and Orlando. There are many benefits for the business looking to extend their reach, connect with more customers and increase their marketing impact but, enough so that they could … Continue reading Can Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments?
Eric HammisJuly 23, 2015 So we’ve discussed pretty heavily the importance of creating a mobile friendly website and how to create one that caters to your customers. From easy navigation to a responsive design, the idea behind a mobile friendly website is all about improving the user experience. But a few months back, Google decided … Continue reading Google Improves Page Ranking For Mobile Friendly Sites
