Jake JeffriesSeptember 7, 2015 Social media and our mobile devices have taken the world by storm – everyone’s on them and everyone’s got them – no business can deny their existence nor their importance. We have gone through several ‘year of the mobile’ times and now are fully submerged in ‘Mobilegeddon’. Social media now makes … Continue reading Use Mobile and Social Media to Grow Your Business
With all eyes on mobile, columnist Rob Rasko shares what he’s learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative. Rob Rasko on August 26, 2015 Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are … Continue reading Succeeding In Mobile Advertising: The Journey Begins
Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
Company believes that location is only being superficially utilized today. Greg Sterling on August 25, 2015 Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very … Continue reading Moasis: Location Is The Key To Mobile Ad Relevance And Personalization
Sasha ZinevychAugust 25, 2015 There is so much to do in mobile app marketing but to achieve the best results and boost your app sales, you need to concentrate on only two or three digital channels. The first step in choosing the right social media network is to analyze your target audience and try to … Continue reading Social Media Works for Mobile App Marketing. See How.
Vintage appeal… Clare Press in her Oxford Street boutique. Photo: Tamara Dean Blame it on the global financial crisis, the rise of the mega-mall, the online shopping revolution or our sky-high dollar but the boutique retail sector is suffering. Clothing and footwear sales declined 4.8 per cent in the year to December and a stroll … Continue reading Showrooming Showdown: Beat Mobile Shoppers
Jomer GregorioAugust 24, 2015 Undoubtedly, mobile has been a tremendous digital force in this modern world in terms of communication and looking for information from the web. Consumers are using their smartphones and mobile devices to research more details about a brand, product or services before commiting their money and make a purchase. But consumers … Continue reading 10 Mind Boggling Stats About Mobile Ecommerce (Infographic)
Tom FarrellAugust 13, 2015 Most marketers would swiftly agree with the idea that a personalized experience – campaigns or content delivered to users based on their behavior or attributes – is a pretty good idea. In fact looked at through one end of the telescope, the entire history of marketing has been one long slow … Continue reading Personalizing The Mobile Experience – Theory And Practice
Eric HammisAugust 13, 2015 Typically when people get blasted with ads while surfing the web, they might look the other way or even get annoyed. We’ve all come across that website where you click on a link only to be greeted by a giant ad that takes up the entire screen. No matter how hard … Continue reading 4 Tips For Creating Mobile Ads
Judy CarollAugust 12, 2015 A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $ 105 billion by 2019. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. This is hardly surprising since industry experts have been speculating the past years … Continue reading Why You Need to Create Better Mobile Ad Campaigns
