Sean OliverJuly 23, 2015 A/B testing has long been a critical driver of growth on the web, but its role in mobile app development is still beginning to take shape. It has been less than a decade since Apple first introduced us to the iPhone and induced the massive proliferation of mobile apps and the … Continue reading 3 Tips on Mastering Mobile A/B Testing
Eric HammisJuly 21, 2015 The use of smartphones is on the rise. Ok, how many times have you heard that? Quite a bit, I’m sure. I could sit here and spout out tons of stats and numbers to prove my point, but I got a feeling I don’t have to do that. You’re probably already … Continue reading Top 4 Tips To Make Your Website Mobile Friendly
How do you launch a truly effective mobile marketing program? Columnist Jim Kreller explains how to push past the hurdles marketers face with mobile. Jim Kreller on July 15, 2015 Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile marketing programs have yet … Continue reading How To Overcome The 3 Biggest Barriers To Mobile Marketing Success
Al GomezJuly 11, 2015 The demand for all things mobile is not only evident in today’s culture – it’s become indispensable. It’s sort of difficult to imagine a time when we didn’t have our mobile phones or tablets. How did we ever contact our loved ones? Or found directions to a fabulous restaurant? Mobile gadgets … Continue reading SEO 2015: Is Your Business Ready For Mobile Video Advertising?
Just 19 percent would pay at least $5 per month to not see ads. Greg Sterling on July 10, 2015 Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to … Continue reading Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
Al GomezJuly 9, 2015 Anyone who has tried interior decorating will attest to how challenging it is to utilize space. The feeling is mutual in web design. White space in particular, is one aspect that’s either OVERUSED or UNDERUTILIZED. One of the reasons why newbie and pro web designers make white space mistakes is because … Continue reading Smart White Space Execution for Mobile Web Design
Kasia PerzyńskaJuly 9, 2015 Over 50% of the world’s population uses mobile devices, according to GSMA Intelligence. It’s about time to focus your efforts on mobile search. Therefore, Google’s mobile friendly algorithm update, “Mobilegeddon”, was released two months ago. The update turned out to be a massive breakthrough in the way results are sorted in … Continue reading 10 Tips To Boost Your Position in Mobile Search. Make Your Website Mobile-Friendly
Simon BaileyJuly 9, 2015 As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private … Continue reading Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
Patrick DodgeJuly 8, 2015 When it comes to searching for local businesses on-the-go, consumers expect search results catered to their current location. Local SEO does just that, optimizing a business’ online presence for a specific location so it shows up in local listings like Google Maps, as well as in organic search results. Considering the … Continue reading Go Mobile or Go Home: What You Need to Know About Local SEO
Andre W. KleinJuly 7, 2015 Mobile phones comprise an important element of our each day living. We can hardly conceive it devoid of these gadgets; and if they’re smartphones, even less so. The striking surge of this sort of handsets is revealed both in world-wide statistics together with in those referenced towards America. Inside the … Continue reading The Mobile Internet Economy
