by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure
by Miguel Conner January 18, 2016 Follow @qsampleJanuary 18, 2016 Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s … Continue reading 12 Sage Tips To Optimize Mobile Surveys [Infographic]
From mobile payments to the IoT, columnist Aaron Strout takes a look at the top trends in mobile we should expect to see this year. Aaron Strout on January 15, 2016 Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, … Continue reading Four Key Mobile And Location-Based Trends For 2016
When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get started. Aleyda Solis on January 14, 2016 at 11:35 am With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for … Continue reading Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
by Venkatesh C.R. January 13, 2016 Follow @dotcominfowayJanuary 13, 2016 With your mobile apps finally made, posted, and made available through the market, you’d think your work is already done and now all you have to do is wait for the sales to come rolling in. As a nod to the marketing aspect, you’ve decide … Continue reading Mobile App Advertisement for Beginners [Infographic]
A limited test is underway to fulfill ad space on mobile publisher sites and move beyond brokering in-app ad inventory. Ginny Marvin on January 12, 2016 at 3:07 pm Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that … Continue reading Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising
by Melissa Duko January 11, 2016January 11, 2016 Video often gets a bad rap for killing the radio star. However, video simply provides yet another platform for musicians to share their music. Now video is at it again, offering advertisers an exciting new way to share their brand on mobile devices. Instead of static ads, … Continue reading How to Build Brand Awareness With Mobile Video
by Matthew McClelland January 6, 2016January 6, 2016 But with so many types of devices and multiple screen sizes, where do you begin? Here are five steps to help you deliver effective email for mobile in 2016. Planning Firstly, map out all the things you might need to do during the production stage. This’ll give … Continue reading Make 2016 the Year Your Emails Go Mobile
by Ben Frederick @mp_benfred, (January 07, 2016) Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016, a study from Trusted Media Brands , Inc. has found. The survey of clients and agency executives, released Wednesday, was conducted by Advertiser Perceptions. Although display ads — including … Continue reading Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum
Danny Sullivan on January 6, 2016 How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in Las Vegas today. The panel features Jeff Jones, CMO, Target, and Carolyn Everson, VP, Global Marketing Solutions, Facebook, speaking with each other. Our live … Continue reading #CES Live Blog: Facebook & Target On Mobile & Digital Marketing
