Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s more like a conquest.
I could go on all day about mobile, toss in several more analogies and metaphors. Instead, why not present some sound data:
– More Americans use mobile devices for web browsing than they do PC’s
– Online surveys completed from mobile devices will approach 50% in 2016
– 60% of cell phones are smartphones
– Worldwide mobile advertising revenue will expand by 3.5 times its present size in 2016
– 74% of mobile Boomers use their phone while shopping (yes, that’s boomers, just think of Millennials and Generation X’ers)
– More Google searches take place on mobile devices than on computers in 10 countries including Japan and the US
See the writing on the wall? Even you, PC star?
Thus, it’s imperative to make market research mobile-friendly, a notion that many experts feel hasn’t happened fully. As one marketing thought leader said about 2016 market research trends: “Finally, we’ll continue to muck up mobile research and bludgeon unwitting respondents with interminably lengthy surveys.”
Let’s not do any of that. To assist in mobile research, our latest infographic provides several tips to ensure your next survey is mobile-friendly. Or, at the very least, as another marketer said, that your surveys are “device agnostic and optimized for mobile by design.”
Here you go:
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