What are the key questions mobile marketers should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level. Craig Weinberg on January 4, 2016 See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: … Continue reading Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters
by Catherine Miklaus January 1, 2016 Follow @GrJobInterviewJanuary 1, 2016 As technology continues to improve, people are increasingly seeking to take it on the go. And why wouldn’t they? Smart phones and other mobile devices have become so handy that many people don’t leave home without them. The evidence is clear that Americans love their … Continue reading Embrace Mobile Recruiting and Attract More Candidates
Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts. Allan Haims on December 18, 2015 This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while … Continue reading Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
by Daniel James December 17, 2015 Follow @FurstPersonDecember 17, 2015 “The latest technological push in employment testing has been toward mobile internet testing” writes researchers Danielle D. King, Ann Marie Ryan, Tracy Kantrowitz, Darrin Grelle, and Amanda Dainis in a recent study published in the International Journal of Selection and Assessment. The study, Mobile Internet … Continue reading Short and Scholarly: The Influence of Mobile Pre-Hire Assessments
by Andre van den Assum December 17, 2015December 17, 2015 It’s no secret that video consumption on mobile devices is skyrocketing. According to ComScore’s latest report, 60% of digital media time is spent via mobile platforms, and that was back in 2014. The prediction is that by 2019, 72% of all this mobile traffic will … Continue reading Mobile Video Marketing: Adapt or Die
by Mimoza Naumovska December 12, 2015 Follow @BonadzaDecember 12, 2015 The evolving mobile advertising marketplace today can be a tough environment for brands. Mobile devices are taking the lead, increasingly changing consumer behavior and making users more demanding. As consumers use several different devices on a daily basis, their behavior also changes – search on desktop and … Continue reading Mobile Programmatic: 3 Things to Consider Before Taking the Leap
by Helen Lancaster December 12, 2015December 12, 2015 Communication is critical to improving Marketing’s success rates – and not just in its messaging to consumers – but how marketing interacts with other departments. Like any department, Marketing can’t afford to operate in a silo. Remaining in your own ‘bubble’ risks creating a disjointed marketing strategy … Continue reading Improving Your Mobile Marketing Without a Bigger Budget
by Madeline Boehmer December 9, 2015 Follow @madelineboehmerDecember 9, 2015 Just like that, Thanksgiving, Black Friday, and Cyber Monday have come and gone. The NRF predicted that purchases in brick and mortar stores would increase a little but stay similar to years past, but that mobile purchases would make a bigger increase this year – … Continue reading Holiday Shoppers Are All About Mobile Purchases
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out. Jonathan Hunt on December 3, 2015 It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search … Continue reading Google’s Year Of Change Hits Mobile Retail
by David Rodnitzky, (December 03, 2015) “In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want.” That seems like a reasonable assertion to me — and I’m an advertising guy. Who said … Continue reading On Mobile, Content Marketing is Alive and Well — SEO, Not So Much
