Category Archives: Marketing Analytics

What is Replit, and how can marketing and marketing ops pros use it?

Marketing Analytics

Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required. MarTechBot on July 28, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading What is Replit, and how can marketing and marketing ops pros use it? →

The strategic rise of the marketing analyst in the age of AI

Marketing Analytics

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles. Greg Kihlstrom on April 15, 2025   Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the … Continue reading The strategic rise of the marketing analyst in the age of AI →

How to bridge the gap between creative marketers and marketing analysts

Marketing Analytics

Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024   Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts →

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