by Alexa Matia February 22, 2016February 22, 2016 Social sites are dominating the time spent on mobile devices, and they can be used for far more than just being social. Many retailers are using social media to engage with customers and showcase their products. With highly anticipated call-to-action buttons now widely available, social media is … Continue reading Why Social Media Is The New Way To Shop On Mobile
by VerticalResponse February 18, 2016 Follow @VR4SmallBizFebruary 18, 2016 If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. You may have thought you have to choose one or the other, but there’s good news – you can (and should) take them as a pair. The two go … Continue reading Email Marketing and Mobile Apps: A Well-Suited Pair
by Chris Boyles February 17, 2016 Follow @chrsboylsFebruary 17, 2016 Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead, you can chalk this up to a behavioral shift â the fact … Continue reading Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing
by Andrew Gazdecki February 13, 2016 Follow @biznessappsFebruary 13, 2016 Valentine’s Day is fast approaching and love is in the air. As happy couples choose an over-priced restaurant to host their romantic dinner date, singles take comfort in the only two men who have never let them down: Ben and Jerry. We all have plans … Continue reading 4 Reasons Mobile Is the Sweetheart of Digital Marketing in 2016
by Chris Horton February 12, 2016 Follow @chrshortonFebruary 12, 2016 As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The … Continue reading Insight into the Growing Impact of Mobile Video Marketing
by Andrew Gazdecki February 8, 2016 Follow @biznessappsFebruary 8, 2016 Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. In a world full of millennial customers, your advantage is your mobile presence. Bottom line—if your business is not set up to serve the mobile … Continue reading The Incredible Importance of Mobile to Small Businesses
by James Lucas February 8, 2016February 8, 2016 Responsive email design is still a relatively new means of designing emails to cater for a mobile audience. Here are a few tips if you are thinking about embarking down this route. Do you need responsive design? I’m sure we can all agree that designing for mobile … Continue reading Responsive Email Design: Make Your Emails Work for Mobile
by Mark Simmons February 4, 2016 Follow @mixeddigitalFebruary 4, 2016 Because Mobile search trends indicate growth at an accelerated rate, those that don’t take advantage of this digital evolution will be missing out on a lucrative opportunity. Mobile purchases are predicted to surpass desktop purchases, with an estimated $ 700 billion mobile purchasing via mobile … Continue reading The Growing Effect of Mobile on Search Trends
by Elena Prokopets February 2, 2016 Follow @elenatravelgramFebruary 2, 2016 Mobile apps are no longer an obsession. They became just an everyday utility to tackle everything from daily chores, satisfy information craves and shop the goods. In 2015, 42% of all mobile sales made by the top 500 merchants took place in apps. Mobile traffic … Continue reading How Ecommerce Companies Can Win Customers in the Mobile Age
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. Patricia Hursh on February 1, 2016 We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices … Continue reading 3 Reasons B2B Marketers Must Embrace Mobile… Now
