Tag Archives: Mobile

Mobile leads growth in the expanding in-game advertising industry

Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry →

Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps

Display Advertising

Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps Archit Jain / 08 Jul 2022 Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is … Continue reading Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps →

How To Create A Losing Mobile Email Campaign

Email Marketing Campaigns

7 Email Marketing Mistakes Killing Your Mobile Conversion Rate [Infographic] How To Create A Losing Mobile Email Campaign Social Media Today, Tuesday, June 28, 2022 Are you struggling to achieve success with your email marketing strategy? Are you making mistakes that result in a lack of conversions for mobile users? The team from Reach … Continue reading How To Create A Losing Mobile Email Campaign →

Why we care about mobile marketing: A guide for marketers

Mobile Marketing

The tactics, technologies and strategies you need to connect with customers where they are — their smartphones. Jacqueline Dooley on May 13, 2022 Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive … Continue reading Why we care about mobile marketing: A guide for marketers →

CTV overtakes mobile for global ad impressions

CTV Advertisement

A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. Kim Davis on May 11, 2022 CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report … Continue reading CTV overtakes mobile for global ad impressions →

9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App

Payment Services

9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App Albert Smith / 12 Apr 2022 With the use of mobile phones and different applications, people now look forward to making payments to various vendors. If you want to develop an eCommerce financial app, it is quite important to integrate a … Continue reading 9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App →

IronSource launches new ad platform for app-focused mobile campaigns

Advertisement Platforms

With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns →

InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options

Advertisement Industry

InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options by Laurie Sullivan @lauriesullivan, April 6, 2022 InMobi, a content, monetization and marketing technologies company, now provides advertisers with direct access to Anzu’s mobile programmatic inventory worldwide after announcing an Asia-Pacific deal with the company on Wednesday. Anzu’s in-game advertising solution allows programmatic advertisers to … Continue reading InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options →

Traffic from mobile devices dropped 9% last year

Traffic Monetization

Desktop users have longer sessions and spend more. Constantine von Hoffman on March 28, 2022 Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It … Continue reading Traffic from mobile devices dropped 9% last year →

Mobile App as a Marketing Channel

Mobile Apps

Polina Zakaryan December 4, 2021 Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Businesses must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes … Continue reading Mobile App as a Marketing Channel →