InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options by Laurie Sullivan @lauriesullivan, April 6, 2022 InMobi, a content, monetization and marketing technologies company, now provides advertisers with direct access to Anzu’s mobile programmatic inventory worldwide after announcing an Asia-Pacific deal with the company on Wednesday. Anzu’s in-game advertising solution allows programmatic advertisers to … Continue reading InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Tag Archives: Mobile
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more. Constantine von Hoffman on March 28, 2022 Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It … Continue reading Traffic from mobile devices dropped 9% last year
Mobile App as a Marketing Channel
Polina Zakaryan December 4, 2021 Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Businesses must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes … Continue reading Mobile App as a Marketing Channel
B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products
B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products by Ray Schultz , Columnist, November 17, 2021 B2B marketers should not worry about how to reach increasingly younger buyers. The answer is mobile, according to Consumerization of B2B, a study released Wednesday by Rightpoint. Of the individuals polled, 54% are shopping on their … Continue reading B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products
Mobile first doesn’t mean offline last
The most engaging experiencesd link mobile content with the real world environment. Chris Wood on November 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Mobile first doesn’t mean offline last
Mobile Push Notifications 101
Lyudmila Kovalenko October 20, 2021 Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest marketing trend” or “future of marketing.” The truth is mobile has become an undetachable part of life, and for this … Continue reading Mobile Push Notifications 101
How To Launch A Successful Mobile App
How To Launch A Successful Mobile App by Tim Waldenback , October 14, 2021 Most people over the age of 12 own a phone or tablet. Now, think about how often those people use mobile apps. With that realization, it’s easy to understand that mobile app publishers are having a hard time making sure new … Continue reading How To Launch A Successful Mobile App
How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile by Laurie Sullivan @lauriesullivan, October 1, 2021 Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just … Continue reading How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Mobile SEO checklist: 19 Steps For Optimizing Mobile Pages
Dave Colgate September 24, 2021 All the essentials of mobile SEO covered in one step-by-step guide, from mobile-friendly code and navigation to Core Web Vitals and mobile-friendly testing. If you want to appear in mobile searches, make sure you tick them all off. According to data from Statcounter, mobile accounts for 56.94% of all traffic … Continue reading Mobile SEO checklist: 19 Steps For Optimizing Mobile Pages
Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out
Susan Gilbert September 14, 2021 Today I have some resources to help you improve your video marketing strategy on mobile with simple to use editing apps. Creating catchy videos for your brand marketing can help attract a larger audience on places like Instagram and YouTube. Businesses can take advantage of professional editing tools to encourage … Continue reading Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out
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