By Kyle Sanders April 13th, 2017 Mobile commerce is exploding. No hyperbole there. It just is what it is. Mobile is very close to matching desktops in terms of transactions and a stunning 40% of transactions are taking place across multiple devices. 40% of transactions take place across multiple devices Click To Tweet Beyond that, mobile … Continue reading Mobile Shopping Cart Optimization: Do’s & Don’ts
Stacey Rudolph — April 7, 2017 — April 7, 2017 According to Gartner, we should expect to continue seeing a surge in mobile traffic over the coming years. TechCrunch further estimates that mobile data traffic will grow by 300% in 2017. It is also worth noting that mobile traffic overtook desktop traffic by 16% in … Continue reading What is Driving the Global Mobile Internet Traffic? [Infographic]
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Kaleigh Moore — March 29, 2017 Follow @kaleighf— March 29, 2017 Today, there are more than 2.32 billion smartphone owners around the world. These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and … Continue reading How to Improve Mobile UX with Digital Wallets
By Hattie James March 24th, 2017 With so much emphasis on mobile, you could be feeling the strain to prioritize mobile conversion optimization over everything else, especially if you run any e-commerce on your site There’s a good reason to resist this urge and a better way to optimize your mobile site. It’s Not All … Continue reading Mobile: Going Beyond Conversions
Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers
Seshu Madabushi — March 16, 2017 Follow @mKonnekt— March 16, 2017 Mobile First. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (Nov 2016) You have 3 seconds on mobile to capture the reader’s attention – Movable Ink Multitasking with email. In US we check email while watching … Continue reading 5 Steps To Prepare For Mobile Email Marketing
Asaf Hartuv — March 13, 2017 Follow @asafhartuv— March 13, 2017 Advertisers are in a critical moment in time. There is a plethora of new ways for brands to reach their target audiences thanks to the numerous online outlets and emerging technology. At the same time, consumers have become savvier than ever about advertising – … Continue reading What Mobile Native Ads Need
Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021 by Gavin O’Malley, Staff Writer @mp_gavin, March 8, 2017 This post was previously published in an earlier edition of Moblog. By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a forecast from BIA/Kelsey. That’s up from $33 billion last year, … Continue reading Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. Bryson Meunier on March 10, 2017 There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry … Continue reading Mobile page speed is important, but not (yet) for SEO
