Mobile Searches Related To Mother’s Day Rise 41% In 2017 by Laurie Sullivan @lauriesullivan, May 22, 2017 Mobile searches related to Mother’s Day — as well as the amount spent by marketers on campaigns — have risen by 41% in 2017 compared with last year, according to data released Monday. NetElixir’s analysis for Mother’s Day … Continue reading Mobile Searches Related To Mother’s Day Rise 41% In 2017
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one
Cheetah Mobile: How Video Ads Complement The Media Mix by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2017 The Chinese Internet company Cheetah Mobile — known for its apps Clean Master and Battery Doctor, which have been downloaded millions of times — needed a way to help developers monetize their apps with new advertising … Continue reading Cheetah Mobile: How Video Ads Complement The Media Mix
Venkatesh C.R. — May 8, 2017 Follow @dotcominfoway— May 8, 2017 If your business performs Business to Consumer (B2C) transactions, then it’s very important that make yourself available based on where and how the end-user interacts with businesses today. It’s 2017, and if you haven’t implemented marketing strategies that adapt to the way consumers do … Continue reading Mobile Usage & Mobile Marketing Statistics that You Need to Know [Infographic]
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them. Aaron Strout on May 4, 2017 As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders … Continue reading 10 common mistakes companies make with mobile
Michael Bellina — May 2, 2017 Follow @MigmanMedia— May 2, 2017 There is no doubt that our cell phones are an integral part of our lives. If you don’t believe me, try going a day without it. Because of this, as business owners, we have made sure that our sites are mobile friendly. At least, … Continue reading The Key to a Successful Mobile Site is Subtraction
Danny Wong — April 25, 2017 Follow @dannywong1190— April 25, 2017 By the year 2020, it is estimated that over 70% of the U.S. workforce will be mobile, or a total of over 105 million workers. At the same time, a recent study by Deloitte on global human capital trends found only 6% of leaders … Continue reading How To Optimize Your Workforce Management Strategy For Mobile Employees
Eric Wall — April 19, 2017 Follow @equivityva— April 19, 2017 One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated into your organization’s overall marketing … Continue reading Mobile Marketing Tips for Small Business
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy. Scott Rayden on April 17, 2017 This CMO audit series sets out to … Continue reading CMO audit series, Part 2: Untangling the web of mobile technology
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017 For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
