Quentin Aisbett — November 7, 2019 Follow @onqmarketing We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. The problem for many however is knowing which metrics to monitor and when we’re unsure … Continue reading Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
Venkatesh C.R. — October 17, 2019 Follow @dotcominfoway The life-long tradition of touching and scrolling that came around since touch screen phones are almost done away with. If you are a business owner, you can introduce Voice Search to your mobile app to improve your business. There is a reason why voice-integrated AI’s are so … Continue reading How to Add Voice Search to Your Mobile App
Ankush Mahajan — October 2, 2019 Follow @ankushmahajann Mobile phones have dominated nearly every aspect of modern lives. With smartphones accompanying us everywhere, it would not be wrong to say that they influence how we work, enjoy, and shop. In recent years, mobile commerce has picked up a phenomenal pace. Experts predict that mobile commerce … Continue reading 10 Interesting Mobile Commerce Trends That Will Dominate the Ecosystem in 2020
Aleksey Chepalov — September 10, 2019 — September 10, 2019 There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? … Continue reading Top Mobile Collaboration Apps that Highlight Key Product Management Trends
D2C Brands Have Higher Click-Through, Conversion Rates On Mobile by Laurie Sullivan @lauriesullivan, August 29, 2019 A study has found that direct-to-consumer (D2C) brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. The LiveIntent study analyzes dozens of D2C brands running marketing campaigns with LiveIntent, which reaches 250 million … Continue reading D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Heidi Daitch — August 19, 2019 — August 19, 2019 Using Your Phone as Your Wallet If you are a frequent Starbucks visitor, you may have been an early adopter of the Starbucks app and been quickly introduced to mobile payments, or the “pay with your phone in-store” concept, when it was launched in 2011. … Continue reading Are Mobile Payments Right for You? Stay Safe When Paying with Your Phone
Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Lets Brands Create Ad Campaigns From Mobile Devices
Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices
Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
Coupons: Digital, Mobile Still Haven’t Dethroned Print by Karlene Lukovitz @KLmarketdaily, July 12, 2019 So, with pretty much everyone glued to their mobile phones and tablets, and more and more consumers conducting ecommerce on those devices, print coupons must be vestigial at best by now, right? Wrong. Kantar Media’s latest Print & Digital Promotion Trends … Continue reading Coupons: Digital, Mobile Still Haven’t Dethroned Print
