Tag Archives: Mobile

5 Mobile Strategies to Boost Engagement in 2020

Thomas Griffin — June 4, 2020 The digital marketing landscape has shifted and mobile is easily a top platform that marketers need to focus on. Today, the availability of mobile phones and the internet means that you have the likelihood of finding more customers on mobile than desktops. Here are some mobile digital marketing statistics … Continue reading 5 Mobile Strategies to Boost Engagement in 2020 →

8 Ways to Use Mobile UX Design to Improve the User Experience

User Experience

Jenn Villa — May 15, 2020 Web designers typically design for desktop viewers when creating website layouts. But, while there’s no doubt that a sleek landscape layout is vital, statistics show that mobile, landscape-viewed sites surpass desktop searches in volume and market share worldwide, according to Statcounter. Even search engines like Google themselves are using … Continue reading 8 Ways to Use Mobile UX Design to Improve the User Experience →

How Mobile Has Changed Email Marketing

Email Marketing Tools

Tom Wozniak — April 29, 2020 Email has been around since 1971 and email marketing was born just a few years later, in 1978 (SmartInsights). As with any technology that has been in use for over 40 years, email has evolved over time, with new features and capabilities being added (interactivity, graphics, HTML content, etc.), … Continue reading How Mobile Has Changed Email Marketing →

Overcome 13 Common Mobile Product Management Challenges

Product Development

Madeleine Wilson — March 20, 2020 Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product … Continue reading Overcome 13 Common Mobile Product Management Challenges →

Lessons from 2019’s holiday email sending (hint: mobile dominated)

Email Marketing Optimization

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Len Shneyder on February 3, 2020 We’re a month into 2020 so what better time than to look back at the holiday shopping seasons of 2019 to inform our strategy over the course … Continue reading Lessons from 2019’s holiday email sending (hint: mobile dominated) →

3 Mobile Marketing Trends You Can’t Ignore in 2020

Marketing Trends

Madeleine Wilson — January 17, 2020 In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so … Continue reading 3 Mobile Marketing Trends You Can’t Ignore in 2020 →

Make 2020 the year for e-commerce to get better with the mobile experience

eCommerce Platforms

It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Duane Brown on January 3, 2020 Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience … Continue reading Make 2020 the year for e-commerce to get better with the mobile experience →

What you need to know about mobile engagement in 2020

Predictions

Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing it. Len Shneyder on January 3, 2020 I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” … Continue reading What you need to know about mobile engagement in 2020 →

4 Instagram Apps That Will Improve Your Mobile Brand Appeal

Instagram For Business

Susan Gilbert — December 13, 2019 Follow @SusanGilbert Today I have some Instagram apps to help make your mobile marketing strategy more successful. Instagram is near the top of the brand marketing list when it comes to sharing images and videos with your audience. Use this platform to drive more sales and visitors to your … Continue reading 4 Instagram Apps That Will Improve Your Mobile Brand Appeal →

11 Tips for Accepting Mobile Payments on your eCommerce Site

eCommerce Platforms

Peter Daisyme — November 29, 2019 It wasn’t that long ago when mobile payments were considered a novelty. That’s quickly changed when you consider that by 2020 mobile payment transactions will exceed $ 314 billion. Even more promising, Vantiv has found that 46 percent of Millennials and 41 percent of Gen Xers already use mobile … Continue reading 11 Tips for Accepting Mobile Payments on your eCommerce Site →