Dipti Parmar — June 16, 2019 Follow @dipTparmar — June 16, 2019 People spent an average of 3 hours and 15 minutes on their mobile phones in 2018. The heavier of users even went over 4 hours glued to their devices. Mobile is steadily taking over as the medium of choice for entertainment and is … Continue reading How Deep Linking Benefits Your Mobile Strategy
PubMatic’s Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone. Taylor Peterson on May 23, 2019 Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed … Continue reading Report: Mobile to become the preferred platform for video ads by end of 2019
Rajat Chauhan — May 1, 2019 Follow @contentics — May 1, 2019 Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. … Continue reading How to Create a Lead Gen Landing Page for Mobile That Converts
At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. Amy Gesenhues on April 16, 2019 Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to … Continue reading The retailers and brands delivering first-rate mobile AR experiences
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Dan Hurwitz on April 12, 2019 Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank … Continue reading In the battle for mobile engagement, branded apps hold untapped value
Lorraine Pavel — April 9, 2019 Follow @marketdigibook — April 9, 2019 In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $ 30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile … Continue reading Mobile Advertising – Why Is It So Successful?
The way customers are accessing content is continually changing and brands need to engage with users on their terms. Caleb Freeman on April 8, 2019 In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile experiences for their customers. The ultimate frustration though is when … Continue reading Here’s why it is important to have a cohesive mobile customer experience
Antonia Hite — April 5, 2019 — April 5, 2019 Mobile website traffic is increasing each year, and now encompasses over 50% of traffic worldwide. For our professional services and B2B audience, mobile traffic accounts for 20-30% of website traffic, and this percentage is growing. The rise of mobile browsing makes it ever important to … Continue reading Designing for Mobile Users – 9 Considerations for Your Website
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. Brian Handly on March 22, 2019 The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building … Continue reading 3 key components of mobile audience marketing
