By Ivan Kreimer November 23rd, 2016 As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts. After all, 70% of marketers lack a consistent or integrated content strategy for a reason. After working with many companies, I have found … Continue reading 5 Content Marketing Mistakes You Need to Avoid
Will Humphries — November 22, 2016 Follow @JustCallMeWill— November 22, 2016 Your team probably spends a lot of time in lead generation planning, discussing ways to reach the right types of prospects. However, it is at least as important to consider common mistakes that businesses make that lead to wasted time, inefficiencies and missed targets. … Continue reading 3 Common Appointment Setting Mistakes and How to Avoid Them
Dan Sincavage — November 18, 2016 Follow @dansincavage— November 18, 2016 Sales managers bring together the skills and talents of sales reps and channel them to realize the company’s sales goals. As leaders, they sift through all sales activities, spot the gems and the kinks, and report their findings up the company totem. In the … Continue reading Common Management Mistakes To Avoid Like The Plague
Brad Smith — November 17, 2016 Follow @bsmarketer— November 17, 2016 AdWords is comparatively easy. You’ve got key phrases. You’ve got short text ads. And that’s about it. Contrast that to Facebook ads now, and the variables at play are daunting: A compelling value proposition Specific audience targeting Location and device placement methods Complex metric … Continue reading 7 Common Facebook Ad Mistakes to Avoid
Meredith Guarco — November 13, 2016 — November 13, 2016 We continually get questions from clients and prospects about site rankings and best practices for website optimization. There is so much confusing information out there, so we decided to create a simple info-packed infographic, “SEO SOS: Save Your Site From the SEO Mistakes You’re Making … Continue reading SEO SOS – Save Your Site From the SEO Mistakes You’re Making Right Now
by Holly Pavlika, Columnist, November 7, 2016, 1:00 PM There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple … Continue reading 8 Influencer Marketing Mistakes CPGs Make
Ben Bradley — November 7, 2016 Follow @b_bradley— November 7, 2016 Chargebacks are a complex, expensive and aggressive problem. First, they come in all shapes and sizes and impact all types of merchants. There are two main types of chargebacks — fraud (which includes true and friendly fraud) and non-fraud. True fraud chargebacks occur when … Continue reading 7 Mistakes Recurring Merchants Make When Fighting Chargebacks
Darleen DeRosa — November 4, 2016 Follow @onpoint_llc— November 4, 2016 Holding employees accountable, managing conflict and building trust and strong relationships amongst team members can be challenging for any leader. But add distance to the mix, and suddenly that challenge becomes much larger. Virtual teams are more prevalent than ever these days, and with … Continue reading Are You Making These Virtual Team Building Mistakes?
Matt Goldman — November 1, 2016 Follow @TheOriginalBull— November 1, 2016 Cold emailing is a practice that a number of companies and individuals adhere to, and it’s easy to see why. You can reach a significant number of people all at once with the click of a button, and do so in a way that … Continue reading 5 Mistakes That People Make in Cold Email Outreach
Joel Goldstein — October 31, 2016 Follow @joelgoldstein— October 31, 2016 Working with the right distributor can help you build brand awareness, increase sales, and form better relationships with retailers, but first, you have to find a distributor who is willing to work with your product. Distributors may contact you to discuss representing your brand, … Continue reading Avoid These Mistakes When Pitching to a Distributor
