Tag Archives: Mistakes

7 Mistakes Managers Make When Giving Annual Performance Reviews

Ali Robins — January 10, 2017 — January 10, 2017 It’s no secret that annual performance reviews are not eagerly anticipated by managers or employees. For managers, it’s a ton of work to prepare, and for employees, it’s very nerve-racking. I was so anxious about my first annual performance review that I actually contemplated calling … Continue reading 7 Mistakes Managers Make When Giving Annual Performance Reviews

Subject Line Mistakes See Engagement Levels Drop

The most unforgivable email mistake if you want a response Written by Sarah Kessler, January 3, 2017 Making grammatical mistakes in your email subject lines correlates with fewer responses to your emails, suggests an analysis by the email management tool Boomerang. The company used an automated grammar-checking software to spot errors in 250,000 emails and … Continue reading Subject Line Mistakes See Engagement Levels Drop

10 Marketing Mistakes Companies Are Making on Instagram

Deep Patel — December 22, 2016 Follow @realdeeppatel— December 22, 2016 For Generation Z, the demographic cohort following Millennials, social media is more than an online experience. It stores our memories, reminds us of important events, and provides a platform for authentic human interactions. And although social platforms encompass many functions for normal, everyday people, … Continue reading 10 Marketing Mistakes Companies Are Making on Instagram

5 Key Mistakes to Avoid When Working with Influencers

Alice Williams — December 16, 2016 — December 16, 2016 Influencer marketing—the use of internet personalities to drive brand awareness—is an effective and often necessary advertising strategy for small businesses that want to grow their audiences. The right endorsement can boost conversions tenfold. The rise of professional bloggers and social-media stars gives companies an opportunity … Continue reading 5 Key Mistakes to Avoid When Working with Influencers

3 Common Social Media Mistakes – And How to Avoid Them

Christina Comben — December 14, 2016 Follow @https://twitter.com/christinacomben— December 14, 2016 Even if you’re not a pro when it comes to social media, there are certain caveats you can prevent yourself from falling in. If you’ve been tasked with building up your company’s fan base, engagement and “virality,” don’t panic! And for heaven’s sake, don’t … Continue reading 3 Common Social Media Mistakes – And How to Avoid Them