Pam DyerFebruary 16, 2015 Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to … Continue reading How to Promote Your Event With Social Media Marketing [Infographic]
Ernest ThompsonFebruary 16, 2015 Having brand new content ideas for your social media fans and followers is the most important aspect of any social media marketing venture. This means new tweets, new pictures, new blogs, new status updates, new videos, new new new. To help keep you moving forward with your social media, here are … Continue reading 10 Content Ideas for Social Media Success
Joakim NilssonFebruary 16, 2015 Is social media marketing for brand awareness, loyalty or is it an acquisition tool? When consulting for brands around Europe I come across this question a lot. Depending on who you talk to within an organization the answers differ. Some are convinced that social media is only for brand awareness, some … Continue reading Social Media Marketing: So What Does It Actually Mean?
William ComcowichFebruary 15, 2015 Photo credit: Randy Barnes The debate over the importance of social media engagement continues. Measuring engagement is among the most controversial issues and one of the largest challenges facing social media marketers. Some marketers act as if their number of shares and likes is the most important measurement of success; as … Continue reading 3 Business Benefits of Social Media Engagement
One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics … Continue reading 4 Key Metrics for Measuring Social Media Success
Susan TuckerFebruary 14, 2015 One of the most important social media marketing tips I’d like to share with you is that you don’t have to be on every single social media channel. In fact, it could work against you to be on certain channels. Why? Because it takes time to do them right, you could … Continue reading How To Choose The Right Social Media Marketing Sites For Your Small Business
CJ GallopoFebruary 14, 2015 Social media can serve as a useful sales tool and a viable lead source, but only if used correctly. Tech-savvy Millennials are fluent in the unspoken language of social media etiquette; growing up in the digital age means that one’s online persona needs to be on point to remain socially relevant. … Continue reading Are You Using Social Media For Sales?
Ryan VanDenabeeleFebruary 13, 2015 Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going … Continue reading 7 Benefits of Social Media Marketing for Small Businesses
Paul JohnsFebruary 11, 2015 Social media is rapidly maturing and has emerged as a major new customer support channel — one controlled by the customer, not your company. For some major brands, social media now makes up 10% of all inbound volume, and is still seeing swift adoption as most customers move to ‘social first’ forms of … Continue reading Social Media Contact Centers: What New Teams, Training and Processes Will Be Needed?
Zach HellerFebruary 11, 2015 Social media is an ever-growing, ever-expanding universe of people. They hang out in multiple places using multiple devices. Some people use just one network. Most use a combination of several, accessing each one for a specific reason. Instagram, Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, and on and on. So, as a … Continue reading Social Media Marketing: Choosing a Platform
