Elizabeth DyrsmidFebruary 11, 2015 As marketers, we do a heck of a lot of talking. We write copy, we create podcasts, and we shout our messages from the social media rooftops. But when do we stop to listen? Listening is a fundamental quality that often gets lost in the shuffle. We’re so busy trying to … Continue reading 3 Ways to Generate Leads on Social Media
Brad LawlessFebruary 11, 2015 Fifty Shades of Grey, the movie adaptation of the novel by the same name, will debut in theaters across the country on February 14, 2015. With over 100 million copies sold to-date, there is no denying the series’ immense popularity. Theories abound regarding its success. Do readers wish they could be … Continue reading Fifty Shades of Social Media Marketing: How to Push Your Boundaries in 2015
Tom PickFebruary 11, 2015 As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around … Continue reading 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Dorien Morin-van DamFebruary 10, 2015 Do you sometimes wonder what REALLY counts for Social Media success? It doesn’t matter how noisy the online world is, how many new recommendations are published everyday or how many people see your posts according to social media platform reports. You must FOCUS on what really counts. To help you … Continue reading 3 Pillars to Social Media Marketing Success.
Joel ArndtFebruary 9, 2015 The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances … Continue reading Realistically Profiting With Social Media [Case Study]
Linda Dessau February 9, 2015 © Oleg Zhukov – Fotolia.com Sadly, readers probably aren’t visiting your blog several times a day to check for something new. You can use email to reach your audience, but what about those people who haven’t subscribed? Or those who haven’t yet discovered you? Social media may be your … Continue reading Blog Post Promotion on Social Media – Five Key Ingredients
William ComcowichFebruary 9, 2015 Some experts believe social media engagement is over-rated. Photo credit: Daniel Iverson Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement — … Continue reading What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?
Calvin FordFebruary 9, 2015 Social media like Facebook or Twitter have a vast potential for launching a product or service. The reasons are obvious, as more and more users are opening and re-opening their accounts. The numbers are staggering. Americans spend more time on social media more than any other Internet activity, including mailing. More … Continue reading Expanding the Social Media Retail Strategies
Jordan ConFebruary 8, 2015 Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday wellbeing as eyeglasses completely online? The origin story of Warby Parker and how they defied conventional wisdom is well documented. They are a great … Continue reading Creating Loyal Customers and a Successful Business with Social Media – Warby Parker
Jamie TeasdaleFebruary 8, 2015 Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media … Continue reading Social Media Management: Managing Your Social Media Platforms Beyond Publication
