Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care. Katy Keim on February 20, 2015 Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- … Continue reading Snapchat Discover: The New Way To Access & Consume Media?
Travis BalinasFebruary 18, 2015 Social media seems really simple – you post something, people see it, you get results. But we’ve all been there – you thought that post was going to be eaten up like cupcakes, but instead you’re hearing crickets. Then you start to wonder, how is social media adding to your business? … Continue reading 5 Social Media Frustrations for SMBs
Ian JindalFebruary 18, 2015 With 36 million social media users in the UK alone, social is going to be one of the biggest drivers of ecommerce in 2015. Facebook is still one of the most popular social media platforms with a staggering 31 million users and Twitter boasts 15 million users, showcasing the huge possibilities … Continue reading From Social Media to Social Commerce
Zach HellerFebruary 18, 2015 If you are interested in putting more energy into social media marketing, setting up your social media pages is a step in the right direction. But that’s not all it takes. Sooner or later you have to start posting. You have to decide what to post, when to post, and how … Continue reading Social Media Marketing: Finding the Right Frequency
Arik HansonFebruary 18, 2015 Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing news stories. But, for most media outlets, that has meant to things: Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any … Continue reading The Changing Face Of Social Media News Distribution
Vebeka GuessFebruary 17, 2015 In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative team to focus on innovation instead of administrative tasks. Now let’s look at video. Video is a highly popular and effective … Continue reading Rich Media Maturity: Optimizing Marketing Video for Mobile
Lauren LicataFebruary 18, 2015 There’s a big difference between having a social media presence for your business, and using it effectively to engage and interact with your customers. So let’s start things off by giving you some inspiration for what to strive for when you post, tweet, share and more. Check out how these local … Continue reading 5 Local Businesses That Have Mastered Social Media Marketing
Heidi SchmidtFebruary 17, 2015 All the self-proclaimed social media junkies raise your hands. All of the social media skeptics, keep reading. Here’s the thing about social media, you can tap into a huge audience – between Facebook, Twitter, LinkedIn, Slideshare, and all those other platforms that seem to pop up on a daily basis – … Continue reading How to Develop a Winning Social Media Strategy
Ryan PinkhamFebruary 17, 2015 If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can make … Continue reading 7 Easy Ways To Show Your Customers Some Love On Social Media
Gyles SewardFebruary 17, 2015 Is your social media marketing not hitting the mark? It’s never been more important to have a good visible presence online, and social media is affordable and available to all. Here are five straightforward pointers to give you a boost and get your social media message on track. Get your timing … Continue reading Top Five Social Media Tips
