Laura DonovanFebruary 26, 2015 65-85% of people describe themselves as visual learners. Facebook posts with images get 7 times more likes and 10 times more shares that those without. Twitter now encourages tweets with images. Psychological tests prove that when presented with an image and text, the image gets most of the attention, but the … Continue reading Why Images Matter In Social Media Marketing
Carol StephenFebruary 25, 2015 Constructing A Social Media Strategy Do you feel like you might lose your mind trying to discover what your strategy is on social media? Have you ever considered choosing a daily topic so that you know what to discuss on a daily basis? This idea can save you a lot of … Continue reading Constructing A Social Media Strategy
James LovejoyFebruary 24, 2015 As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. Social media intelligence … Continue reading Marketing: Understanding the Social Media Intelligence Stack
Pam DyerFebruary 22, 2015 Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in … Continue reading 9 of the Best Free Social Media Analytics Tools
Olivier ChoronFebruary 22, 2015 60 Microsoft partners and users of socialondemand® from purechannelapps, offered as a free service by Microsoft under the programme name ‘Microsoft SocialonDemand’ in the UK, recently answered a social media survey for Microsoft. The results were astonishing. Like many brands, amplifying your message on social media is crucial in order to remain … Continue reading Social Media Amplification Works: Ask Microsoft Channel Partners!
James TimpsonFebruary 22, 2015 Social media is very much a part of everyday life for consumers all over the world, and businesses are capitalizing on this by placing great emphasis on social media marketing. Your business could be at a major disadvantage over competitors if you aren’t on social. At the heart of social media … Continue reading Social Media Engagement: Staying Alive As A Business
Sue ReynoldsFebruary 22, 2015 If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Before the award ceremony, I challenge myself each year to see EVERY single film that’s been nominated for an Oscar for best picture. It’s typically a race against the clock (or the weekends) … Continue reading Social Media: The Best Oscar Party Ever
Brad AhrensFebruary 21, 2015 In this series of blog posts, I’ll examine the e-commerce conversion funnel from Awareness to Advocacy and show you how to use social media and analytics to increase sales. I’ll briefly compare a brick-and-mortar store to an online store and then give tips and tools to help you improve your site each step … Continue reading How To Use Social Media And Analytics To Increase Sales
Danny WongFebruary 21, 2015 Social media now drives 31.24 percent of overall traffic to sites. More surprisingly, Facebook alone made up nearly one-quarter of the total visits publishers received in December 2014. As a blogger or brand marketer, it makes sense to optimize your visual assets to boost audience engagement and interaction with your social media … Continue reading Social Media 101: How To Resize Your Images For Facebook
Cami BirdFebruary 21, 2015 Setting social media goals that are the right balance of realistic and challenging is incredibly difficult. For those of you just starting out on social media, or those who haven’t been tracking your previous social media results very diligently, it can feel especially confusing. Establishing new goals might seem like a … Continue reading 3 Questions to Ask When Creating Social Media Goals
