Tag Archives: Media

Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]

New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report] →

Programmatic Giving Search Marketers Opportunity To Oversee Other Media

Laurie Sullivan @lauriesullivan, (April 09, 2015) Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in … Continue reading Programmatic Giving Search Marketers Opportunity To Oversee Other Media →

10 Things Orphan Black Can Tell Us About Being A Social Media Manager

Laura DonovanApril 7, 2015 Landing a new client is the best feeling, the excitement about building a new Campaign and creating a new Strategy is awesome. When you get hundreds of views/shares/comment/likes it makes you feel like you are the Queen of Social Media and you can do anything. When you see a competitor steal … Continue reading 10 Things Orphan Black Can Tell Us About Being A Social Media Manager →

Digital Ad Decisions: Native Content Advertising Vs Paid Social Media

Kate BoyceApril 7, 2015 Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But that … Continue reading Digital Ad Decisions: Native Content Advertising Vs Paid Social Media →