Rohan AyyarApril 13, 2015 A travel company has a lot going for it when it comes to content. The world, quite literally, is their oyster. From writing about faraway lands to sharing recipes of exotic foods, there’s so much variety in what you can post on social media that your target audience will love and … Continue reading Universal Social Media Lessons from the Travel Niche
Dorien Morin-van DamApril 13, 2015 Don’t you sometimes feel that Social Media Marketing is like quicksand? This everchanging world can certainly be overwhelming to business owners who work hard on their marketing strategy. The good news is that there are ways to monitor the changes, decide whether they affect you and adjust accordingly. Before presenting … Continue reading Oars to Keep You Afloat in Social Media Marketing Quicksand
Govind AgarwalApril 13, 2015 In this growing internet world having a great reputation online is a must! Have you ever tried searching yourself on Google? Well, though it may sound a little unobvious, it is the best way to know how well you look on search engines. Have you ever given a thought on what … Continue reading 5 Major Ways To Protect Your Online Reputation Using SEO And Social Media
Pam MooreApril 12, 2015 Thanks to digital marketing and social media, one single human being can have as much or even more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers, and more to tap into their trust, credibility and community they … Continue reading YOU Are The Media! 10 Reasons You Need A Blog
Ian AltmanApril 11, 2015 For years I thought, “I don’t care about social media. My business isn’t one of ‘those’ businesses.” Maybe you’ve been thinking the same thing. Perhaps you decided to dip your toes in the water, but you’re certainly not going to make a serious investment. How would you calculate the ROI anyhow? … Continue reading Why Your Business Must Embrace Social Media Yesterday
Justin WilsonApril 11, 2015 I read a report from eMarketer earlier this week that explained that small and medium sized businesses rank social media as the second most effective marketing method; only their website was more effective. And the fact that social media is a powerful tool is not a shock, it has been the … Continue reading Why You Should Run Paid Social Media Campaigns
Kathleen BoothApril 11, 2015 Looking to put a spin on your company’s social media presence in an effort to boost engagement? If so, you can start by increasing the volume of visuals shared with followers. And while you may have to spend a little extra cash for a graphic designer, the benefits will outweigh the … Continue reading How to Boost Social Media Marketing with Visuals
Azure CollierApril 11, 2015 One way to keep up with the changes in social media marketing is to follow the experts — read their blogs, follow their social media feeds and subscribe to their newsletters. You can also attend conferences to see the experts in person, meet others in your industry, and learn about the … Continue reading 5 Social Media Takeaways for Small Business Marketers from #SMMW15
Why do so many companies see their media dollars fail? When managed the right way, columnist Scott Vaughan explains, media can deliver immediate ROI. Scott Vaughan on April 10, 2015 Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending, partly fueled by Scott Brinker’s … Continue reading Media Spend Is Burning A Hole In The CMO’s Pocket
Penney FoxApril 10, 2015 What have you done? Can you believe it’s April already! It’s amazing how fast time goes. Remember when we were kids? It felt like it took FOR.EVER before my birthday would get here. And summer? Seriously, that felt like time was moving at the speed of a turtle. And now it’s … Continue reading Social Media Quarterly Check-in
