Tag Archives: Media

Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads

Advertisement Industry

Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads →

Snap stock price tanks in a warning sign for social media investors: Here’s what happening

Stock Market

By Christopher Zara     July 22, 2022     The wild growth that Snapchat and other social media companies enjoyed during the lockdown phase of the COVID pandemic is looking farther and farther in the rearview mirror. Shares of Snap Inc. are tumbling in premarket trading on Friday after the company reported disappointing financial … Continue reading Snap stock price tanks in a warning sign for social media investors: Here’s what happening →

All-Cash Home Lender Zigzy Taps Harmelin For Media

Social Media

All-Cash Home Lender Zigzy Taps Harmelin For Media by Joe Mandese  @mp_joemandese, July 22, 2022 Zigzy, a direct-to-consumer home-lending brand specializing in all cash offers, has tapped Philadelphia-based Harmelin Media as its media agency of record. Harmelin, which broke its first campaign for Zigzy earlier this month in Dallas, utilized linear TV, OTT, audio, social, … Continue reading All-Cash Home Lender Zigzy Taps Harmelin For Media →

Using Google Analytics 4 integrations for insights and media activations

Google Analytics

Practical advice on how to make your GA data actionable. Samantha Barnes on June 29, 2022 No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick … Continue reading Using Google Analytics 4 integrations for insights and media activations →

Media Measurement: One Currency? Multiple? Does It Matter?

TV Advertisement

Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter? →

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused

Performance Review

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese  @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused →

IAB Tech Lab prepares digital media industry for ‘watershed moment’

Marketing Technology

AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. Chris Wood on June 10, 2022 “We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in … Continue reading IAB Tech Lab prepares digital media industry for ‘watershed moment’ →

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