Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna by Laurie Sullivan @lauriesullivan, September 30, 2022 Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home — another strong … Continue reading Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks
Snap, TikTok and YouTube need to do more to protect children, lawmakers say Snap, YouTube and TikTok promised new safety features, but lawmakers weren’t impressed K. Bell @karissabe Samuel Corum via Getty Images The Senate Commerce Committee just wrapped up another three-hour hearing about social media’s effect on children and teens. But the latest … Continue reading A new California law will require social media platforms to add more ‘protections’ for children
Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV. Chris Wood on September 21, 2022 CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in … Continue reading CTV added to Kroger’s retail media business
Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second
By Grace Buono September 05, 2022 In 2005, just five years after the launch of YouTube, an average of 24 hours of footage was uploaded to the site every single minute–a shocking figure at the time. Ten years later, the site was receiving 400 hours of video per minute. Though YouTube has been … Continue reading How the YouTube platform paved the way for today’s social media
Commerce Media Finds Direct Link From Ads To Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2022 Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site. Some 70% of survey respondents said … Continue reading Commerce Media Finds Direct Link From Ads To Revenue
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Google Details Media Buys For Apple ‘Get The Message’ Campaign by Laurie Sullivan , Staff Writer @lauriesullivan, August 11, 2022 Google has expanded on the details of its Get The Message campaign targeted at Apple that launched earlier this week. It addresses the green and blue bubbles problem in text messages as well as other common … Continue reading Google Details Media Buys For Apple ‘Get The Message’ Campaign
One-quarter of retailers are generating more than $100 million in revenue from their media networks. Constantine von Hoffman on August 3, 2022 Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. … Continue reading Why we care about retail media networks
