Tag Archives: Media

The Blurred Lines Between Paid, Earned and Owned Social Media

by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media →

The Moment Social Media Changed

Social Media

by Milena Milano February 2, 2016February 2, 2016 Super Bowl season is a unique time in our industry. Creative genius surrounds us. From the in-game commercials to social engagement, brands seem to try a little harder this time of year to really stand out. One that really sticks out is the day that Oreo changed … Continue reading The Moment Social Media Changed →

7 Tips for a Social Media Marketing Strategy

Social Media Marketing

by Natascha Thomson February 1, 2016 Follow @nathomsonFebruary 1, 2016 This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why … Continue reading 7 Tips for a Social Media Marketing Strategy →

A 10 Step Social Media Plan That Doubled Revenue

Social Media Analytics

by Ann Mills February 1, 2016 Follow @resourcefulbusFebruary 1, 2016 Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social … Continue reading A 10 Step Social Media Plan That Doubled Revenue →

Why I’ve Cut Back My Resources on Social Media

Social Media Utilization

by Brent Pohlman January 31, 2016 Follow @brentpohlmanJanuary 31, 2016 Everything I read these days indicates that companies are increasing their social media budgets. However, if you read closely, these people are not the people in the trenches. Most of them are consultants who are trying to show people the overwhelming value of social media. … Continue reading Why I’ve Cut Back My Resources on Social Media →

You Aren’t Cut Out For Social Media Marketing

Social Media Marketing

by Bob Hutchins January 31, 2016 Follow @BobhutchinsJanuary 31, 2016 Throughout the last five years, social media marketing has been one of the fastest growing job opportunities. It’s also one of the least understood–by both employers and the employees who fulfill those roles. Hootsuite CEO, Ryan Holmes, recently published an opinion piece on FastCompany titled, … Continue reading You Aren’t Cut Out For Social Media Marketing →

3 Ways to Rock Social Media for Startups

Startups

by Kayla Matthews January 30, 2016 Follow @KaylaEMatthewsJanuary 30, 2016 Your new startup may not have the same nationwide reach as a major brand like American Apparel or Kraft Foods, but that doesn’t mean your social media presence is any less important than theirs. If anything, social media is even more critical for you, and … Continue reading 3 Ways to Rock Social Media for Startups →

Stand Out on Social Media – Visual Marketing Strategies

Marketing Strategy

by Personal Branding Blog January 29, 2016January 29, 2016 How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content. The need … Continue reading Stand Out on Social Media – Visual Marketing Strategies →

Social Media Templates Planning as Adwords Support

by Sarah Smith January 28, 2016 Follow @sarahsmith82110January 28, 2016 Today’s social media plans for small businesses that do not include AdWords are definitely behind the times. The promotion and add distribution network of Google is one of the most effective and precise methods of getting a point across on the entire Internet. However, it … Continue reading Social Media Templates Planning as Adwords Support →

How to Use Hashtags Effectively for Social Media Growth

Hashtag

by Dhariana Lozano January 28, 2016 Follow @DhariLoJanuary 28, 2016 Hashtags are a little misunderstood in social media (from a marketing perspective). Since virtually any word can become a hashtag, knowing how to use hashtags in your social media marketing effectively can get a bit confusing. In this post you’ll learn to use hashtags for … Continue reading How to Use Hashtags Effectively for Social Media Growth →