by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media
by Wendy Bryant-Beswick January 27, 2016 Follow @wenbryantJanuary 27, 2016 By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support … Continue reading Taking Your Social Media Efforts To The Next Level
by Susan Tucker January 27, 2016 Follow @getsusanmktgJanuary 27, 2016 Hard to believe the first month of 2016 is nearly over (didn’t it just begin?) and even as I type this, tactics, strategies and options in the world of social media are changing. I know as a small business owner you’re not only on the … Continue reading How Social Media Marketing Is Set to Change in 2016
by Graham Jones January 27, 2016 Follow @grahamjonesJanuary 27, 2016 Social media stress is not unknown. We all get a little concerned about things we see on social networks. Several studies have shown a series of psychological issues that can arise from using social networks. These range from simple matters such as envy and fear … Continue reading Can Social Media Cause Post-Traumatic Stress?
by Suzanne Hoenig January 27, 2016January 27, 2016 I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that … Continue reading Is Your Small Business Niche a Fit for Social Media?
by Jackie Ranoni January 27, 2016January 27, 2016 We just updated our wildly popular Sensible Social Media Checklist for 2016! Social media platforms are constantly innovating, so we’ve updated our checklist to reflect all the latest and greatest features of the most popular social media channels. And we’ve added new social media platforms that are … Continue reading The 2016 Checklist for Smart Social Media Strategy
by Brian Zuercher January 26, 2016 Follow @bzuercheJanuary 26, 2016 How are you planning to grow your Instagram marketing in the new year? New Year’s resolutions are one of our favorite past times and traditions. It’s a bit of an ironic tradition in that so many continue to set themselves up for disappointment and frustration. … Continue reading 2016 Social Media Marketing Resolutions
by Jeff Millett January 25, 2016 Follow @jefftheseowhizJanuary 25, 2016 If you ask the average small business owner about the details of their online strategy chances are you will be greeted with a blank stare. Don’t let this be you! Most of us have been trained in our business classes that all we need to … Continue reading What Do Your Website, SEO and Social Media Have in Common?
by Ciaran Blumenfeld January 25, 2016 Follow @momfluentialJanuary 25, 2016 Planning an event or a conference? Do you have a social media plan? If you want to make the most of your efforts, the time to start planning is now! A great event social media plan can help you: Build buzz around your event Attract … Continue reading Winning Social Media for Conferences and Events
by Jodie Cook January 25, 2016 Follow @cookiewhirlsJanuary 25, 2016 Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and search marketing are different in the … Continue reading Social Media and Search Marketing
