Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
by Alexa Matia February 14, 2016February 14, 2016 These days, pretty much everyone is on social media. 73% of Americans have a social network profile. There are many people who find social media to be the easiest way to contact a company or service. In 2013, more than 67% of respondents to a survey said … Continue reading 7 Tips for Delightful Customer Service on Social Media
by David Cuevas February 14, 2016 Follow @dcuevasimFebruary 14, 2016 3 Social Media Best Practices For Small Businesses For small business owners, social media marketing is one of the most underutilized marketing tactics. How can you say that? Everyone has or should have a Facebook page, LinkedIn profile, Twitter account, and Google Business page. While … Continue reading 3 Social Media Best Practices For Small Businesses
by Carol Stephen February 14, 2016 Follow @Carol_StephenFebruary 14, 2016 Finding that sweet spot between live interaction and posts can be a tricky business. Some people like to automate everything, and others are purists about live posting. A hybrid approach can save you time and energy, but what is the best ratio of automated to … Continue reading Automation and Social Media: You Need to Know How to Balance
by Yash Mehta February 14, 2016February 14, 2016 The newfangled emergence of Social Media platforms coupled along with people’s need for personalized communication is why both Facebook and WhatsApp are dancing on the roads of the technological world. Not only did they stand out as two big things flaunting their significance but also started acting … Continue reading How Digital Marketers Can Use Social Media to Increase Productivity
by Darren Faber February 13, 2016February 13, 2016 Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, … Continue reading Social Media Marketing Tricks To Bring You Into This Century
by Karen Repoli February 13, 2016 Follow @karenrepoliFebruary 13, 2016 Because of the huge marketing potential of social media sites like Facebook, Twitter and LinkedIn, they are a hit with entrepreneurs. The ability to reach billions of people across the world with your message is nothing short of tempting. If you can convert even a … Continue reading 3 Steps To Maximize Your Social Media Presence
by Gerry Moran February 12, 2016 Follow @GerryMoranFebruary 12, 2016 At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Here are ten social media, content marketing and customer experience facts and insights to help you put … Continue reading 10 Rocking Social Media and Content Marketing Insights
by Caitie Gonzalez February 12, 2016 Follow @Caitie_GonzalezFebruary 12, 2016 So you’ve committed to sponsoring a key industry event. Attending and sponsoring an event is a big investment, but it is also a great opportunity to increase your visibility within your industry and gain new customers. Whether you’re hosting a booth or sponsoring an after … Continue reading 10 Simple Tips For Social Media Success At Your Next Event
by Louis Foong February 12, 2016 Follow @thealeagroupFebruary 12, 2016 This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing … Continue reading Top Ways to Attract Prospects Through Social Media
