10 Rocking Social Media and Content Marketing Insights




  • by Gerry Moran February 12, 2016
    February 12, 2016

    At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?


    Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week.


    10 Social Media & Content Marketing Lessons

    10 Rolling Stones Songs To Inspire Your Social Media Strategy


    Just because you are a B2B marketer does not mean you cannot create inspiration from the most unusual places. Including — the most famous rock and roll band in the world! Source: MarketingThink.com




    10 Top Job Skills You’ll Need In 2020


    You can’t create content or a customer experience for tomorrow if you don’t develop and hire for tomorrow’s skills, right? There’s no mention of content, social or connection in this skill list. But, those listed are critical to being successful in your plans. Source: World Economic Forum




    It Takes 8 Cold Calls To Make A Connection


    Sales and marketing need to integrate communication and content marketing programs — so cold calls can become ‘warm calls’ to get your brand in the door sooner. Source: TelNet and Ovation Sales Group




    30% Generate More Sales With A Better Customer Experience


    Create a shorter and more buyer-centric journey with your content marketing and you will make it easier for people to buy more ‘stuff’ from you. Source: Cognizant




    51% of Marketers Expect An ROI From Content Marketing


    More brands are creating more content, and more customers have more content to choose from to educate themselves. It’s time to have a social media plan to repurpose your content to develop a profitable buyer relationship. Source: Blue Fountain Media




    40% of Buyers Complain Promotions Are Not Relevant


    More brands are creating more content, and more customers have more content to choose from to educate themselves. It’s time to have a plan to repurpose your content to develop a profitable buyer relationship. Source: Blue Fountain Media




    65% of Decision Makers Say A Brand’s Content Sealed the Deal


    Better messaging cuts through the content clutter. Teach your readers about your value proposition and you will be ‘sealing those deals’ in no time. Source: The Knowledge Tree




    46% Say Photography Is Critical To Current Marketing Plans


    If you use stock photography, then you might be confusing or losing your readers. Think about how custom images can help your customers picture themselves using your products or services. Source: HubSpot




    92% of Buyers Want To Engage With Someone Who Adds Value


    Arm your sales and marketing teams with educational and value-add content and you’ll be cashing in on that 1-1 relationship. Source: The Knowledge Tree




    78% of Viewers Will Watch Super Bowl 50 For The Commercials


    78% of Viewers Will Watch Super Bowl 50 For The Commercials. Fish where the fish are, and you’ll catch more sales. Just make sure you create custom content for the event so you won’t disappoint or confuse people. Source: Forbes and Statistica




    Do you have any additional insights from this week’s facts? If so, please share below or reach out to me directly at moran.gerry@gmail.com


    Thinking the facts are one thing. Developing actional insights is another. Here’s to making your marketing strategy more effective this week!

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