by Penney Fox February 11, 2016 Follow @foxinteractiveFebruary 11, 2016 Social Media is like a Relationship Social media is like having a relationship with your kids. You may not always like what they do but you love the idea that they’re here in your life. And for those of us who have been using social … Continue reading Fall In Love with Social Media (Again)
by Brooke B. Sellas February 10, 2016 Follow @madSMscientistFebruary 10, 2016 Marketers and small business owners alike have a solution for the ever-changing rules and algorithms of search and social sites: advertising. But what happens when paid media becomes blocked media? Oh yes, ad blocking is a real thing! That’s the bad news. The good … Continue reading Advertising: What To Do When Paid Media Becomes Blocked Media
by Michael Wight February 9, 2016February 9, 2016 Social media has become one of business’ favorite digital marketing channels. In addition to allowing them to learn more about their respective audiences through integrated or third party tools, they reel in new customers and increase the web traffic and search rankings of your site. To reap … Continue reading 3 Reasons Social Media Management Should Be Outsourced
By Laura Blaker February 9th, 2016 This is part 1 of a series featuring Social Media Tips and Tools to Post Smarter. In this post we’re going to talk about the importance of content. We already know that social media is a way for us to engage and interact with our audiences online. We’re familiar … Continue reading Social Media Tips & Tools To Post Smarter: The Importance Of Content
by Mandy Movahhed February 9, 2016February 9, 2016 Many B2B wholesalers and manufacturers inaccurately assume that social media is mainly for companies that need to engage directly with end consumers, but it definitely has a place in B2B marketing as well. According to Harvard Business Review, “useful content distributed through digital channels can be as … Continue reading B2B Social Media: Why Social Media Isn’t Just for B2C Marketing
by Michael Passanante February 8, 2016 Follow @launch__catalystFebruary 8, 2016 Few might argue that B2B companies are getting better at utilizing social media. Some are actually experiencing decent results in terms of new leads and business opportunities. However, a recent article on TheDrum.com citing a somewhat older report from InsideView about the use of social … Continue reading Beware Conventional B2B Social Media Wisdom
by Genia Stevens February 8, 2016 Follow @geniastevensFebruary 8, 2016 Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money. Headline … Continue reading 33 Free Social Media Resources for Small Business
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
by Sabrina Turman February 5, 2016February 5, 2016 Throw a rock outside of our office window and you’ll hit someone that claims to be a social media aficionado. But some of these self-proclaimed social stars are actually just imposters. And to help distinguish the difference, we’ve listed a few tell-tale signs that you are in … Continue reading You Know You’re a Social Media Maven/Master When…
by Ashfaq Ahmad February 5, 2016 Follow @AshfaqOfficialFebruary 5, 2016 Every now and then we hear about cybercriminals going past the firewalls and messing the crucial delicate information of the companies. No matter how much the security is fortified the cybercriminals get passed through the slick flaws and meddle with the corporate image. The security … Continue reading 3 Social Media Security Measures to Avoid Cyber Threats
