by Dhariana Lozano February 19, 2016 Follow @DhariLoFebruary 19, 2016 Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. Long gone are the days when your secretary was the first point of contact between the outside and … Continue reading 10 Key Benefits of Social Media for Business
by Carol Stephen February 18, 2016 Follow @Carol_StephenFebruary 18, 2016 10 Social Media Transitions and How to Use Them Transitions, those edges around your social media accounts and jobs, can get messy and weird. Many people don’t plan for transitions. But that doesn’t mean that you can’t think about them! Here are some thoughts on … Continue reading 10 Social Media Transitions and How to Use Them
by Leonid Singha February 17, 2016February 17, 2016 Scope and Concept Social media is the collective term used for online communications networks devoted to civic groups oriented input, dealings, feedback content distribution, partnership and teamwork. The globally accepted and well acclaimed term is used to designate a plethora of Web-based boards, presentations and know-hows that … Continue reading Social Media: The Most Acclaimed Forum of Global Communication
by Steven Tulman February 17, 2016 Follow @StevenTulmanFebruary 17, 2016 As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, … Continue reading Why Are Brands Turning to Social Media Influencers?
by Tom Pick February 17, 2016February 17, 2016 As noted in the 2016 B2B Marketing Trends report, B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation … Continue reading 33 Thought-Provoking B2B Social Media and Marketing Stats
by Richard Larson February 16, 2016February 16, 2016 It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search … Continue reading Will Your Job Search Survive Your Social Media Activity?
by Lida Citroen February 16, 2016February 16, 2016 If you work in a company, business, nonprofit, government agency, consulting practice, school, or retail store, social media plays a role in your career. Honestly, the only career choices I can imagine that wouldn’t need or desire the resources available online might be high-seas pirate or hitman. … Continue reading How to Develop a Social Media Strategy for Your Career
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention. Mike Sands on February 16, 2016 Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business driver. … Continue reading Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
by Vlad Rascanu February 15, 2016February 15, 2016 Social media networks started off as a place for people to keep connected online, to easily talk, share news, discuss events and everything else that falls in-between that. Today, social media platforms have become a multi-billion dollar industry of their own. Almost half of the planet’s population … Continue reading How to Optimize Your Social Media Posts for Search Engines
Are your social channels failing to drum up big sales? You’re not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media. Jordan Elkind on February 15, 2016 at 9:32 am Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as … Continue reading Making The Most Of Social Media, Even When It’s Not Driving Sales
