Aleh Barysevich December 16, 2020 Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, … Continue reading Measuring Share of Voice on Social Media: 5 Best Tools
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls. Marc Sirkin on April 16, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are … Continue reading Are you effectively monetizing, measuring and maximizing your inbound call volume?
Jeff Furst — March 17, 2020 Drive Business Results by Using Multi-tasking Assessment Tests & Job Simulation in Hiring When it comes to high-pressure, high-speed environments like customer service, tech support, or contact center roles, the ability to multitask simply cannot be understated. For example, contact center representatives must navigate technology, key in data, and … Continue reading Measuring Job Candidate Multitasking Ability to Drive Business Results
Jonathan Fries — August 28, 2019 Follow @jonathanfries — August 28, 2019 As digital transformation continues to spread, more and more organizations are adopting Agile and asking for help—help with execution strategies, communicating the benefits to stakeholders, and with understanding the best place to start. Below are some of the benefits of Agile and how … Continue reading Measuring the Benefits of Agile Software Development
The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019 Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success
Meg Manke — February 18, 2019 Follow @meg_manke — February 18, 2019 Today, strong leaders understand the importance of company culture. They’ve seen firsthand the devastation caused by weak or misdirected culture. They’ve witnessed a drop-in accountability and the rise of two-hour lunch breaks, the communication breakdowns and resulting frustration, and the massive hit corporate … Continue reading Measuring a Healthy Company Culture
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead. Nate Elliott on November 12, 2018 at 11:13 am Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and ad effectiveness. (Photo via Facebook video capture) Brands have measured … Continue reading The disastrous consequences of measuring engagement
Amreen Bhujwala — October 8, 2018 — October 8, 2018 When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re … Continue reading Measuring Email Marketing Success: Opens vs. Clicks
