Tag Archives: Measuring

Beyond call tracking: Measuring sentiment for marketing success

Customer Conversion

The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019  Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success →

Measuring a Healthy Company Culture

Corporate Culture

Meg Manke — February 18, 2019 Follow @meg_manke — February 18, 2019 Today, strong leaders understand the importance of company culture. They’ve seen firsthand the devastation caused by weak or misdirected culture. They’ve witnessed a drop-in accountability and the rise of two-hour lunch breaks, the communication breakdowns and resulting frustration, and the massive hit corporate … Continue reading Measuring a Healthy Company Culture →

Back to basics: Measuring your social media efforts with unique acquisition channels

Social Media Strategies

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels →

Measuring return on content: It’s simpler (and more important) than you think

Content Optimization

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think →

The disastrous consequences of measuring engagement

Marketing Guide

The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead. Nate Elliott on November 12, 2018 at 11:13 am Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and ad effectiveness. (Photo via Facebook video capture) Brands have measured … Continue reading The disastrous consequences of measuring engagement →

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

Customer Targetting

William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? →

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