See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot
Tag Archives: Measuring
Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
The Debate About Measuring What We Watch
The Debate About Measuring What We Watch by Maarten Albarda , Featured Contributor, April 28, 2023 So the Advertising Research Foundation Audience x Science 2023 conference ended, and was immediately followed the next day by OpenAP’s briefing session for the joint industry committee that is attempting to “establish common standards for cross-platform measurement to enable … Continue reading The Debate About Measuring What We Watch
Measuring CDP adoption: A comprehensive framework
With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI. Craig Howard on February 27, 2023 Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from the C-suite. What they are going to want … Continue reading Measuring CDP adoption: A comprehensive framework
Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions
Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions by Colin Kirkland , December 16, 2022 Most CPG companies run thousands of promotions per month — amounting to millions of dollars spent, although the majority of those promotions don’t deliver any ROI. A Mexican-based start-up called Kuona, which just raised a $6 … Continue reading Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content. Kim Davis on January 19, 2022 “The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see … Continue reading Measuring diversity in advertising: A challenge of scale
4 Mistakes Ecommerce Marketers Make When Measuring ROAS
4 Mistakes Ecommerce Marketers Make When Measuring ROAS by Darwin Liu , November 5, 2021 Most ecommerce businesses rely heavily on advertising to draw customers to their websites. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate. In what follows, we … Continue reading 4 Mistakes Ecommerce Marketers Make When Measuring ROAS
Why You Need to Be Measuring the Right Things
Steven Imke September 7, 2021 I was reading the news the other day and the article was talking about local crime statistics. Specifically, the piece was talking about the number of arrests that were made. Having recently written a post about the importance of a business’s Economic Engine and finding the right denominator to measure … Continue reading Why You Need to Be Measuring the Right Things
11 Important KPIs to Track For Measuring Social Media Success
Dinesh Agarwal August 23, 2021 We live in a hyper-connected digital world that is driven by data. And with so much emphasis on social media marketing, businesses have to gather meaningful insights related to their audience to be sure that their marketing efforts aren’t going in vain. You might be putting in great energy to … Continue reading 11 Important KPIs to Track For Measuring Social Media Success
Tips for Measuring the ROI of Digital Marketing and Growing
Angela Hausman, PhD March 1, 2021 In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually a little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these … Continue reading Tips for Measuring the ROI of Digital Marketing and Growing