Tag Archives: Measuring

Measuring how offline marketing drives website traffic: The fundamentals

Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective. John Lincoln on December 26, 2017   You may still favor “old school” methods to get the word out about your website. But … Continue reading Measuring how offline marketing drives website traffic: The fundamentals

Measuring the ROI of Leadership Development: 5 Tips

Darleen DeRosa — November 21, 2017 Follow @onpoint_llc — November 21, 2017 iStock Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, … Continue reading Measuring the ROI of Leadership Development: 5 Tips

Why engagement trumps reach when measuring influencer marketing impact

With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact

Measuring social traffic effectiveness when conversion is not the goal

What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal

Measuring Up: B2B Email And the Attribution Challenge

Measuring Up: B2B Email And the Attribution Challenge by Ray Schultz , Columnist, May 12, 2017 B2B marketers don’t know how to count. That is, many can’t measure and attribute their results across channels. That’s the grim finding of the 2017 Marketing Measurement and Attribution from Demand Gen, sponsored by brightfunnel. Of 173 marketers surveyed, … Continue reading Measuring Up: B2B Email And the Attribution Challenge