All this data we’ve got at our fingertips isn’t useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights. Peter Isaacson on May 17, 2018 When it comes to Account-Based Marketing (ABM) measurement, there’s good news and there’s bad news. The good news is that we … Continue reading 3 steps to mastering account-based measurement
William Comcowich — December 8, 2017 Follow @GleanTeam — December 8, 2017 Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who don’t know of … Continue reading 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. Rex Briggs on October 25, 2017 For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their … Continue reading How to avoid the “Agency Measurement Paradox” and win client confidence
Dave Charest — October 5, 2017 Follow @DaveCharest — October 5, 2017 When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your … Continue reading How to Show Value to Your Clients Through Digital Marketing Measurement
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar. David Booth on August 15, 2017 at 4:06 pm Marketing budgets now account for 12 percent of an organization’s revenues, marking the third straight year of overall … Continue reading 5 ways to ramp up your digital media measurement
William Comcowich — June 29, 2017 Follow @GleanTeam — June 29, 2017 terimakasih0 / Pixabay The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized companies. Public relations professionals use media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR … Continue reading 11 Questions to Ask Media Monitoring & Measurement Vendors
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater. Jordan Elkind on June 6, 2017 Ad tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing channels like display and search — as … Continue reading People-based measurement is the new black
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017 A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017 Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Amanda Oliver — February 7, 2017 — February 7, 2017 Facebook’s advertising strategy basically boils down to: Show people ads they want to see and don’t show them ads they don’t want to see. Ideally, Facebook wants ads in people’s feeds to be as enjoyable as everything else they see. (I mean, as enjoyable as … Continue reading Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?
