by Mark Simmons May 22, 2016 Follow @mixeddigitalMay 22, 2016 By now, most of us have accepted the fact that social media is a major factor when it comes to successful marketing, but many don’t know how to get started. More importantly, how can we ensure that our efforts on social media are tactical, and … Continue reading How to Create a Social Media Measurement Plan
by Jon Last, , Op-Ed Contributor, (April 13, 2016) And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the room, that absent the deployment of extremely pricey and extensively controlled experiments … Continue reading A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement
Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores. Tim Peterson on March 7, 2016 Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as … Continue reading Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement
by Jeremy Taylor December 31, 2015 Follow @JezTaylorUKDecember 31, 2015 From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter (and matter most to your clients). During our recent webinar, ‘Growing your digital marketing agency: … Continue reading Which Metrics Are Essential For Digital Marketing Measurement?
by Jeremy Taylor December 10, 2015 Follow @JezTaylorUKDecember 10, 2015 Industry studies over the years have outlined that measurement continues to trouble both clients and agencies. We put this to our panellists during our Growing your digital marketing agency: solving the measurement puzzle webinar. Drawing on their client experience, they suggested some of the primary … Continue reading Why Do Digital Marketing Agencies Struggle With Measurement?
by Jeremy Taylor December 4, 2015 Follow @JezTaylorUKDecember 4, 2015 During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are … Continue reading How to Create a Digital Marketing Measurement Strategy
by Laurie Sullivan @lauriesullivan, (November 20, 2015), 12:35 PM Google has revealed tests being done with a small group of partners — HotelTonight, Chimani, Daily Horoscope and New York MTA Subway Map — exploring the ability to stream apps that are not installed on the phone, with some right from Google Search. For me the … Continue reading Mobile App Streams: What Search Marketers Need To Know About Measurement
by Mark Schaefer November 10, 2015November 10, 2015 In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as … Continue reading A Ton of Useful Information on Social Media Marketing Measurement!
Laura DonovanSeptember 17, 2015 ROI is tough to measure on Social Media. Many businesses have a difficult time allotting a budget for Social Media for this reason. They don’t think post updates is going to help get business or think that the updates posted by employees here and there are enough. Though posting updates does … Continue reading Customer Retention: The Overlooked ROI Measurement on Social Media
Luke Brynley-JonesJuly 12, 2015 How do you prove the value of your digital marketing efforts? Whether you’re a consultant trying to demonstrate the impact you’re having for a client, or you’re a small business owner trying to establish whether your time has been well spent, it’s one of the biggest challenges we face as marketers. … Continue reading Are You Making These Mistakes With Your Digital Marketing Measurement?
