Tag Archives: Measure

How to Measure Your Employer Brand at Every Stage

Katy French August 28, 2020 If you’re going to put work into growing your employer brand, nurturing your culture, and sharing that story, you want to know that your efforts are paying off. And if they’re not, you want to know how to make sure they do. But without an understanding of what success looks … Continue reading How to Measure Your Employer Brand at Every Stage →

Why Now is More Important Than Ever to Measure Employee Satisfaction

Employee Satisfaction

Emily Carroll July 17, 2020 COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our employees have changed, seemingly overnight. For example, according to LinkedIn’s 2019 Workforce Learning Report, 94% of employees said that they would stay at a company longer if it simply invested … Continue reading Why Now is More Important Than Ever to Measure Employee Satisfaction →

The Real Metrics to Measure in Online Marketing

Marketing Metrics

Dan Moyle — June 15, 2020 Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping for the best. Spray and pray is not the best “strategy.” You’re ready to lean more heavily into the digital marketing and sales space. Great! But the question remains: What exactly are the … Continue reading The Real Metrics to Measure in Online Marketing →

Metrics that Matter: How to Measure SEO Performance

SEO Metrics

Paul Morris — March 21, 2020 Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine results pages (SERPs). Ranking on page one might bring you traffic, but it doesn’t mean those people are exploring the rest of your site or even enquiring about your … Continue reading Metrics that Matter: How to Measure SEO Performance →

How to Measure the ROI of SMS Marketing

SMS Marketing

Kelly Groover — March 20, 2020 Sending your first SMS campaign may seem stressful, but it gets easier over time. Eventually, you’ll no longer worry about hitting “send.” But like other inbound tactics, you shouldn’t spray and pray, hoping for positive results. Ensure your efforts are successful and result in a high return-on-investment (ROI) by … Continue reading How to Measure the ROI of SMS Marketing →

When You’re Focused on Upstream, What do You Measure?

SEO Metrics

Laura Patterson — February 28, 2020 In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same … Continue reading When You’re Focused on Upstream, What do You Measure? →

How to Measure the Effectiveness of Your Company’s Employee Training Programs

Effective Business

Victor Snyder — February 20, 2020 Employee training programs are a serious issue today. The job market is strong, and with less talent out there competing for each position, job seekers can afford to be choosey. Companies are coming to realize that their employees are their biggest assets. It’s worth investing in employee retention to … Continue reading How to Measure the Effectiveness of Your Company’s Employee Training Programs →

5 KPIs to Measure Thought Leadership

Leadership Skills

Julia Tiedt — January 28, 2020 Changing the way your industry thinks is quite a lofty goal. But there’s a reason for sayings like, “If you shoot for the moon, you will land among the stars.” Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. On the … Continue reading 5 KPIs to Measure Thought Leadership →