Katy French September 4, 2020 No matter how great your employer brand is, if you’re not active in the right channels, you won’t be able to reach the candidates you want, engage with the employees you have, or build the reputation you deserve. Visibility is everything, but too many brands don’t properly optimize the channels … Continue reading Which Employer Brand Channels Should You Use?
Katy French August 28, 2020 If you’re going to put work into growing your employer brand, nurturing your culture, and sharing that story, you want to know that your efforts are paying off. And if they’re not, you want to know how to make sure they do. But without an understanding of what success looks … Continue reading How to Measure Your Employer Brand at Every Stage
Clair Kim July 27, 2020 Job seekers today are just as concerned about who they work for as they are about what job they are doing. Many workers will decide where to apply for based on the company’s reputation. This focus on an employer’s reputation has financial implications as well. Companies with negative reputations spend … Continue reading How to Create an Employer Branding Strategy