by Sam Warren Follow @rankpayOctober 26, 2016 Designing marketing experiments, monitoring their progress, and measuring results are all essential components to the success of any marketing campaign. Far too often however, the methodology behind this process is either overlooked, disorganized or otherwise poorly managed. To be fair, it can be just a little bit complicated. … Continue reading How to Test and Measure Marketing Experiments with Trello
by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani: We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani
By Aleh Barysevich October 5th, 2016 The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy. However, by using certain methods and tools, you can begin … Continue reading How Do You Measure Social ROI?
by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement
by Larissa Faw, September 27, 2016 Advertising is just storytelling. String together some images and words to prod people to buy products. While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in digital. Nearly all people (99%) who see online ads … Continue reading How To Measure Attention
Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others
by Sydney SlavinAugust 18, 2016 “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects. LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a breakdown … Continue reading The #1 Way to Measure Your Social Selling Success
by Samantha SelskySeptember 2, 2016 Forrester Research recently reported that B2B eCommerce was set to grow to more than $ 1.13 trillion by 2020, and that means growth potential for B2B companies moving into eCommerce. Understanding how to measure the returns on investment (ROI) you’re getting – or plan to get – from your B2B … Continue reading How to Measure Your B2B eCommerce ROI
by Jordan Con Follow @jordanmconAugust 23, 2016 Paid Media – whether it’s search, social, display, etc. – is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner … Continue reading How To Measure Paid Media ROI (ROAS)
by Brandon Leibowitz Follow @seooptimizersAugust 13, 2016 It goes without saying that social media has become a core marketing channel for businesses of all shapes and sizes, with many of us spending hours every single day scheduling Tweets, finding content for Facebook, editing pictures for Instagram and filling up our Pinterest boards. It’s a time … Continue reading No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success
