Tag Archives: Measure

Mastering PPC: How to Measure Your ROI

Lindsay Christensen — January 12, 2017 — January 12, 2017 Knowing your ROI is incredibly important. If you don’t know which marketing efforts are driving ROI for your business, you’re more likely to make uninformed decisions that may cost you big time. Making decisions based on data rather than thoughts, feelings, and emotions can help … Continue reading Mastering PPC: How to Measure Your ROI →

How to Measure Progress?

Performance Review

Brent Pohlman — January 10, 2017 Follow @brentpohlman— January 10, 2017 This is my great dilemma in 2017. I want to track my progress using meaningful data. Now many of you are probably wondering what I am talking about. However, if you look at data these days, we have butchered, abused and placed our own … Continue reading How to Measure Progress? →

How To Measure and Attribute Call Conversions in 10 Ways

Call To Action

Kelley Schultz — January 5, 2017 — January 5, 2017 It’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this year and 38.4% by the end of 2017. This growth is undoubtedly fueled by mobile advertising, with mobile spend estimated to encompass 64% of total … Continue reading How To Measure and Attribute Call Conversions in 10 Ways →

Assess and Measure Competitiveness to Stay Strong

Competition Strategies

Laura Patterson — January 2, 2017 Follow @LauraVEM— January 2, 2017 A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a … Continue reading Assess and Measure Competitiveness to Stay Strong →

How to Measure Your Video ROI (And 5 Ways to Improve It)

Video Tools

Lydia Cockerham — November 28, 2016 — November 28, 2016 Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It’s even worse when you’re trying to work out the return on interest of something really complex and niche, like, say, video. But just because it … Continue reading How to Measure Your Video ROI (And 5 Ways to Improve It) →

How to Test and Measure Marketing Experiments with Trello

A/B Testing Process

by Sam Warren Follow @rankpayOctober 26, 2016 Designing marketing experiments, monitoring their progress, and measuring results are all essential components to the success of any marketing campaign. Far too often however, the methodology behind this process is either overlooked, disorganized or otherwise poorly managed. To be fair, it can be just a little bit complicated. … Continue reading How to Test and Measure Marketing Experiments with Trello →

Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani

Marketing Automation

by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani: We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani →

How to Create, Sustain and Measure Your Email Marketing Engagement

Email Marketing Tools

by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement →