Ben Legg — March 4, 2017 Follow @bglegg— March 4, 2017 According to IPG Media Lab and YuMe, as far back as 2011, more than 60% of all viewers watching TV spent time distracted by data applications on mobile devices, while 33% watched TV with their laptops open. Just 6% of those monitored watched TV … Continue reading How to Measure the ROI of Digital Video vs TV Ads
Tag Archives: Measure
3 Metrics To Measure Content Marketing Success
By Emily Culclasure February 7th, 2017 Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary for continual improvement. And if you don’t see results … Continue reading 3 Metrics To Measure Content Marketing Success
How to Measure the Impact of Online Media on Offline Conversions
Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions
How To Measure The Success Of Your Guest Post
By Ann Smarty January 24th, 2017 Guest posting has numerous benefits, from authority building to actual lead generation. Going after one (more tangible) of the goals diminishes the value of guest blogging: You just cannot underestimate the power of a well-established brand! But how do you measure the success of each individual guest post as … Continue reading How To Measure The Success Of Your Guest Post
How to Measure the ROI of Your Social Media Campaign
Ali Liaquat — January 20, 2017 Follow @a_liaquat— January 20, 2017 Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? What is the return on investment (ROI) of your social media campaign? And how … Continue reading How to Measure the ROI of Your Social Media Campaign
Mastering PPC: How to Measure Your ROI
Lindsay Christensen — January 12, 2017 — January 12, 2017 Knowing your ROI is incredibly important. If you don’t know which marketing efforts are driving ROI for your business, you’re more likely to make uninformed decisions that may cost you big time. Making decisions based on data rather than thoughts, feelings, and emotions can help … Continue reading Mastering PPC: How to Measure Your ROI
How to Measure Progress?
Brent Pohlman — January 10, 2017 Follow @brentpohlman— January 10, 2017 This is my great dilemma in 2017. I want to track my progress using meaningful data. Now many of you are probably wondering what I am talking about. However, if you look at data these days, we have butchered, abused and placed our own … Continue reading How to Measure Progress?
How To Measure and Attribute Call Conversions in 10 Ways
Kelley Schultz — January 5, 2017 — January 5, 2017 It’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this year and 38.4% by the end of 2017. This growth is undoubtedly fueled by mobile advertising, with mobile spend estimated to encompass 64% of total … Continue reading How To Measure and Attribute Call Conversions in 10 Ways
Assess and Measure Competitiveness to Stay Strong
Laura Patterson — January 2, 2017 Follow @LauraVEM— January 2, 2017 A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a … Continue reading Assess and Measure Competitiveness to Stay Strong
How to Measure Your Video ROI (And 5 Ways to Improve It)
Lydia Cockerham — November 28, 2016 — November 28, 2016 Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It’s even worse when you’re trying to work out the return on interest of something really complex and niche, like, say, video. But just because it … Continue reading How to Measure Your Video ROI (And 5 Ways to Improve It)
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