by Larissa Faw, September 27, 2016 Advertising is just storytelling. String together some images and words to prod people to buy products. While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in digital. Nearly all people (99%) who see online ads … Continue reading How To Measure Attention
Tag Archives: Measure
Facebook wants to show brands how its ads measure up against TV, others
Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others
The #1 Way to Measure Your Social Selling Success
by Sydney SlavinAugust 18, 2016 “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects. LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a breakdown … Continue reading The #1 Way to Measure Your Social Selling Success
How to Measure Your B2B eCommerce ROI
by Samantha SelskySeptember 2, 2016 Forrester Research recently reported that B2B eCommerce was set to grow to more than $ 1.13 trillion by 2020, and that means growth potential for B2B companies moving into eCommerce. Understanding how to measure the returns on investment (ROI) you’re getting – or plan to get – from your B2B … Continue reading How to Measure Your B2B eCommerce ROI
How To Measure Paid Media ROI (ROAS)
by Jordan Con Follow @jordanmconAugust 23, 2016 Paid Media – whether it’s search, social, display, etc. – is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner … Continue reading How To Measure Paid Media ROI (ROAS)
No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success
by Brandon Leibowitz Follow @seooptimizersAugust 13, 2016 It goes without saying that social media has become a core marketing channel for businesses of all shapes and sizes, with many of us spending hours every single day scheduling Tweets, finding content for Facebook, editing pictures for Instagram and filling up our Pinterest boards. It’s a time … Continue reading No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success
Can You Measure the Value of Leadership?
by Paul Keijzer Follow @Paul_KeijzerAugust 11, 2016 He has done it again. Dave Ulrich, the Renis Likert Professor at the Ross School of Business, University of Michigan and co-founder of Result Based Leadership (disclaimer: I am associated to the same company as a principle consultant) has written another ground breaking book. After having transformed the … Continue reading Can You Measure the Value of Leadership?
4 Essential Questions to Measure an Explainer Video’s Quality
by Andre Oentoro Follow @breadnbeyondAugust 9, 2016 E-commerce and web-based companies rely heavily on their web content, explainer videos being one of the most vital. However, these companies are subjective when judging their own explainer videos. Most of them only ensure that their explainer videos are good enough for them and NOT their target markets. … Continue reading 4 Essential Questions to Measure an Explainer Video’s Quality
Fixing Advertising Means Fixing the Metrics We Measure
by Ben Plomion July 11, 2016 Follow @benplomionJuly 11, 2016 The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It’s hard to argue with that assertion, given that we’ve all been bombarded with such advertising—and more and more consumers are using ad-blocking software to attempt to escape it. But “badvertising” is only … Continue reading Fixing Advertising Means Fixing the Metrics We Measure
Three Core Areas of Customer Success that Executives Measure
by Burke Alder July 5, 2016July 5, 2016 The modern sales world is changing more rapidly than ever before, especially thanks to the rise of Software as a Service (SaaS). Most SaaS platforms use a subscription-based model, which means the company subscribing to the service usually pays a yearly, quarterly, or monthly fee for the … Continue reading Three Core Areas of Customer Success that Executives Measure
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