Tag Archives: Measure

Can You Measure the Value of Leadership?

by Paul Keijzer Follow @Paul_KeijzerAugust 11, 2016 He has done it again. Dave Ulrich, the Renis Likert Professor at the Ross School of Business, University of Michigan and co-founder of Result Based Leadership (disclaimer: I am associated to the same company as a principle consultant) has written another ground breaking book. After having transformed the … Continue reading Can You Measure the Value of Leadership? →

4 Essential Questions to Measure an Explainer Video’s Quality

Explainer Videos

by Andre Oentoro Follow @breadnbeyondAugust 9, 2016 E-commerce and web-based companies rely heavily on their web content, explainer videos being one of the most vital. However, these companies are subjective when judging their own explainer videos. Most of them only ensure that their explainer videos are good enough for them and NOT their target markets. … Continue reading 4 Essential Questions to Measure an Explainer Video’s Quality →

Fixing Advertising Means Fixing the Metrics We Measure

Advertisement Mistakes

by Ben Plomion July 11, 2016 Follow @benplomionJuly 11, 2016 The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It’s hard to argue with that assertion, given that we’ve all been bombarded with such advertising—and more and more consumers are using ad-blocking software to attempt to escape it. But “badvertising” is only … Continue reading Fixing Advertising Means Fixing the Metrics We Measure →

Three Core Areas of Customer Success that Executives Measure

Customer Acquisition

by Burke Alder July 5, 2016July 5, 2016 The modern sales world is changing more rapidly than ever before, especially thanks to the rise of Software as a Service (SaaS). Most SaaS platforms use a subscription-based model, which means the company subscribing to the service usually pays a yearly, quarterly, or monthly fee for the … Continue reading Three Core Areas of Customer Success that Executives Measure →

How to measure the true performance of your content

Content Strategy

Learn how to track the true performance of your content with meaningful data. Use deeper analytics to inform your strategy. We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is … Continue reading How to measure the true performance of your content →

7 Crucial Metrics to Measure for Follow-Ups

Traffic Generation

by Sabel Harris June 27, 2016 Follow @sabelharrisJune 27, 2016 When you send an email, you are probably expecting a response. Sometimes that response comes and sometimes all you hear are the sounds of crickets. The next proper step that you think of is to follow up. You want the answers to the questions you … Continue reading 7 Crucial Metrics to Measure for Follow-Ups →

How to understand the value of content and measure digital emotion

Digital Transformation

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. Erika Trautman on May 18, 2016 For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement … Continue reading How to understand the value of content and measure digital emotion →

Great Google Analytics Tips to Measure Your Online Community’s Success

Google Analytics

by Alok Chowdhury May 6, 2016 Follow @alokcMay 6, 2016 It’s one of the most common questions we get here at Vanilla Forums that I’d like to address today. The standard reports from Google Analytics (GA) only tell you part of the picture and without more insight, you can’t translate the data into action. We’ve … Continue reading Great Google Analytics Tips to Measure Your Online Community’s Success →