Mark Miller — March 6, 2017 Follow @MMtwopointfive— March 6, 2017 Facebook has just released a new tool to help connect employers and job seekers. And like everything else the social media juggernaut does, the move has major implications for both marketing professionals and social media marketing recruiters. It may also impact how businesses approach … Continue reading What Facebook’s New ‘Jobs’ Feature Means for Your Marketing Career
Luana Spinetti — February 2, 2017 Follow @LuanaTF— February 2, 2017 First announced in October 2015, “AMP” stands for Accelerated Mobile Project, and it’s a Google’s project to fast render all web pages for mobile from within Google, like Facebook’s Instant Articles. As Contently.com reports: As mobile becomes the dominant way that people consume content, … Continue reading Google’s AMP Update: What it Means for Your Website
Paul Keijzer — January 24, 2017 Follow @Paul_Keijzer— January 24, 2017 There are several books out there that’ll help you understand what leadership means, what it’s all about, what defines it, and how you can develop your leadership skills. There are even more blogs and articles that can provide you a quick refresher about leadership. … Continue reading What Is Leadership and What It Means To You
Brad Keys — December 5, 2016 — December 5, 2016 Over the past 20 years Google has grown to become the dominant desktop and mobile search engine, and now it looks like they’re entering the hands-free search market. Their new product, Google Home, that was announced early October will compete with devices such as Amazon’s … Continue reading How Google Assistant Searches and What it Means for SEO
Jim Quinlan — December 4, 2016 — December 4, 2016 Some of the next major hurdles for web developers in the near future won’t beexclusive to coming up with the next cutting-edge design or transcendent functional experience, but making sure that the digital equivalents of handrails and wheelchair ramps are properly installed. With 1 out … Continue reading What the Americans with Disabilities Act Means for Your Website
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept
Alex Ditty — November 13, 2016 Follow @seenmoment— November 13, 2016 Nothing, if you’re doing it right. With the closure of Vine and the recent reports speculating the future of Twitter, many marketers are revisiting the question of what networks they should be prioritizing for their influencer marketing strategy. This provides us with a great … Continue reading What the Vine Shutdown Means for your Influencer Marketing
Steve Masters — November 3, 2016 Follow @masterstips— November 3, 2016 If you aren’t yet aware that video is already the most influential form of content marketing, the latest advertising campaign from Facebook should convince you. The Facebook Live campaign, launched at the end of October 2016, demonstrates real people in live videos, with ad … Continue reading Facebook Live Ad Campaign Means Video is HERE
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers. Tony Edward on October 17, 2016 Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and … Continue reading What Google’s experimental content podium means for SEO
by Andy Cockburn Follow @mentionmeshareOctober 8, 2016 Ad blocking software has rapidly emerged as a major, well… blocker to brand and publisher revenue streams in the past couple of years. Consider this statistic: last year, there was an 82% annual increase in the number of UK internet users adopting ad blockers on a monthly basis, … Continue reading The Rise of Ad Blockers: What it Means for Brands
