Tag Archives: Mean

What Does PPP and the $2.2 Trillion CARES Act Mean for Small Businesses?

Tucker Mathis — April 30, 2020 The CARES Act offers small business funding and coronavirus relief that can’t come fast enough. Here’s what you need to know about the PPP, loan forgiveness and more. We don’t need to tell you about the crippling impact the coronavirus is having on small businesses across the country. Whether … Continue reading What Does PPP and the $2.2 Trillion CARES Act Mean for Small Businesses? →

The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce

eCommerce Mistakes

David DeCorte — April 2, 2020 Some industries are obviously feeling the pain from the coronavirus outbreak more acutely than others. The travel and entertainment space, for instance, has been devastated, as have bars and restaurants. On the other hand, though, some sectors of the economy felt a boost from the current crisis. 21% of … Continue reading The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce →

Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You

Facebook Advertisement

Ana Gotter — March 31, 2020 Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how … Continue reading Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You →

4 Reasons Advanced Product Recommendations Mean More Revenue

Product Management

JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue →

What Does the Growth of Advocacy Mean For Customer Success Teams?

Customer Satisfaction

Teresa Becker — October 29, 2019 As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Although they are true champions of your brand and your product, advocates are definitely shaking things … Continue reading What Does the Growth of Advocacy Mean For Customer Success Teams? →

Career Development May Mean Career Disruption

Career Development

Julie Winkle Giulioni — September 19, 2019 Follow @julie_wg — September 19, 2019 We’ve seen it time and again. The products and services that we loved (September 20, 2019) are old news today… and obsolete tomorrow. It plays out in everything from our voracious appetite for new features and phones to the revolving doors of … Continue reading Career Development May Mean Career Disruption →

What Does ‘Not Set’ Mean in Google Analytics?

Google Analytics

Dave Colgate — July 17, 2019 — July 17, 2019 One of the most common issues you’ll experience in Google Analytics is (not set) values. Missing or inaccurate data compromises your ability to gain reliable insights and make valuable business decisions, which is the whole point of using a platform like Google Analytics. Here’s a … Continue reading What Does ‘Not Set’ Mean in Google Analytics? →

The analytics market is consolidating. What does this mean for marketers?

Analytics

Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019 The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers? →

Digital Ad Fraud Down: What Does That Really Mean?

Ad Fraud

Digital Ad Fraud Down: What Does That Really Mean? by Maarten Albarda , Featured Contributor, May 3, 2019 Two industry developments this week caught my eye this week. One gives me hope, and one is cause for despair, even though it was reported as a win. To start with the latter (I am a “bad … Continue reading Digital Ad Fraud Down: What Does That Really Mean? →

What the US data protection law will mean for ad tech and marketers

Regulations

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. Tim Sleath on February 19, 2019 We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions … Continue reading What the US data protection law will mean for ad tech and marketers →