Tag Archives: Mean

Mobile first doesn’t mean offline last

The most engaging experiencesd link mobile content with the real world environment. Chris Wood on November 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Mobile first doesn’t mean offline last →

What Will a Cookieless Future Mean for Marketers?

Cookieless Targeting

Paul Morris October 26, 2021 Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces of code are actually small text files with an ID … Continue reading What Will a Cookieless Future Mean for Marketers? →

What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?

Marketing Trends

Ken Fortney August 18, 2021 For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic benefits capped. Not only has this decision rendered conference competition heavily regulated, but it has also proven oppressive to athletes. To justify strict regulations, NCAA schools insisted that college tuition … Continue reading What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers? →

Online Communities: What Do They Mean For Your Brand?

Online Communities

Sahail Ashraf August 9, 2021 Online communities can be great ways to build up a feeling of belonging among your customers. They are also effective marketing machines. We take a look at why they are worth creating An online community is a great place to foster relationships with customers and other people important to your … Continue reading Online Communities: What Do They Mean For Your Brand? →

What Does Digital Marketing Strategy Mean Today?

Digital Strategy

Jon-Mikel Bailey July 9, 2021 I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few … Continue reading What Does Digital Marketing Strategy Mean Today? →

Payments Glossary: What Does It All Mean?

Payments Online

Nura Eston May 11, 2021 Sorting out what’s going on with payments isn’t always easy. There’s a lot of jargon, and when you add acronyms into the mix, it’s not surprising that many people struggle to understand! Wondering what it all means? Here’s a quick list to get you started – think of it … Continue reading Payments Glossary: What Does It All Mean? →

What Will Smart Warehouses Mean for Retailers?

Inventory Management

Nicholas Shaw April 23, 2021 Technology is rapidly improving every aspect of our lives. Technology adds convenience to the lives of consumers, resulting in new challenges for retailers. Many retailers have moved business online due to customer behavior trends and global circumstances. 2020 saw a 13.9% increase in online retail in the US alone. With … Continue reading What Will Smart Warehouses Mean for Retailers? →

2020…A Year of Changes But What, Exactly, Does That Mean?

World Level Crisis

Dale Keipert November 20, 2020 We hear this all the time; this is the new norm. This year has indeed been a year of change, and some of these changes will stay with us while some won’t, hopefully. But what does all of this talk about change really mean for your company and your marketing … Continue reading 2020…A Year of Changes But What, Exactly, Does That Mean? →

What Does It Mean to Digitize a Company?

Digital Transformation

Vincenzo Cirillo October 21, 2020 Be honest… How many times have you heard about digitizing the enterprise? Don’t tell me you haven’t stopped to read at least once in the last few years, about this obscure operation that would bring not only economies of scale but also important increases in productivity, even by 30/50%. There … Continue reading What Does It Mean to Digitize a Company? →