More Business Openings Could Mean More Search Ads, Content by Laurie Sullivan @lauriesullivan, January 25, 2023 Business openings reached an all-time high in 2022, growing in 86% of states. The growth exceeded 2019 levels — particularly in the South, according to data released from Yelp. The rapid growth — up 12% compared with 2019 — … Continue reading More Business Openings Could Mean More Search Ads, Content
By Brandi Olson November 20, 2022 During a recent coaching session, my client had a confession for me: Her marketing team was making a long-anticipated shift to the coveted four-day workweek. But instead of celebrating, her team was . . . lukewarm. Sure, they were a little excited at the thought of having … Continue reading The 4-day workweek shows us that working more doesn’t mean more success
By Emily McCrary-Ruiz-Esparza October 28, 2022 A recent survey of U.S. CEOs by The Conference Board found that 98% of them are preparing for a recession in the next 12 to 18 months. This could be bad news for full-time employees who can lose their livelihoods in a layoff, but it may be more … Continue reading What an impending recession could mean for freelancers
As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla? by Laurie Sullivan @lauriesullivan, October 6, 2022 Twitter has not stopped rolling out features that the company believes will improve its services, even as Tesla CEO Elon Musk moves ahead to seal the acquisition deal. On Thursday Twitter rolled out … Continue reading As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?
By Sam Becker September 20, 2022 While the jury is still out on whether the U.S. economy is, in fact, in a recession, there are signals from across the pond that the economic outlook in Europe is worsening. Economist Mohamed El-Erian, chairman of investment firm Gramercy Funds, recently said during a Gramercy webcast that a … Continue reading What would a European recession mean for the U.S. economy?
Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers
By Chris Morris August 05, 2022 Last week, Congress showed that it still had a few surprises up its sleeve for the current session. In a shocking twist, Senate Majority Leader Chuck Schumer and Senator Joe Manchin announced they had reached an agreement on the Inflation Reduction Act, a scaled-back version of the Build … Continue reading What is the carried interest loophole—and what does it mean for VCs and private equity?
By Faisal Hoque June 06, 2022 The pandemic era phenomenon known as “The Great Resignation” has seen millions of employees voluntarily leaving their jobs. In January 2022 alone, some 4.3 million workers quit, adding to the staggering 48 million who abandoned their jobs in 2021, according to data from the Labor Bureau. As … Continue reading Why a flexible workplace shouldn’t mean we ignore individual employee experiences
By Tracy Brower April 25, 2022 Getting people back to the office is a struggle for some companies, and popular opinion says the best way to attract them is through opportunities to connect, collaborate, and socialize. This is true, but a lesser known priority for people is privacy. It’s a myth that everyone has … Continue reading Why a return to work might also mean better focus time
And where can marketers implement a Metaverse strategy? Chris Wood on February 23, 2022 A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told … Continue reading What does the Metaverse mean to consumers and marketers?
