by Katherine FrangosOctober 16, 2016 The forefront of retail looks gloomy this year. Walmart announced their predicted earnings in 2017 will be a standstill [1]. They’ve already closed 269 stores and laid off thousands of employees across the US. Even in the UK, “high street continued to suffer a difficult period this summer [showing] a … Continue reading How to Maximize Retail Mobile ROI with Beacons
by Allen FinnOctober 9, 2016 “Increase conversions, reduce spend.” – Every AdWords user. Ever. In an ideal world, spending less to make more would be a cinch. There would be chocolate fountains on every street corner. Student loan debt would vanish. Alas. In reality, reconciling the twin desires of growing your customer base while spending … Continue reading How to Maximize Your AdWords ROI
by David Kiger Follow @davidkigerSeptember 29, 2016 An on-the-go CEO may naturally feel that every moment in the day is a productive one, simply because of the constant barrage of activity, meetings and interactions. But just because someone is busy doesn’t necessarily mean he or she is being productive. Here’s a look at how some … Continue reading Tips for CEOs to Maximize Their Productivity
by Allen BurtSeptember 27, 2016 A Rejoiner study found that over 50% of the cart abandonment emails they send are opened on a device that is different than the one the customer originally abandoned on. A typical situation is a person browsing your site on mobile, perhaps adding items to their cart as a “wishlist”, … Continue reading How to Maximize Sales from Abandoned Carts with Cart Regeneration
by Scott ParentSeptember 3, 2016 As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data … Continue reading 4 Tips to Maximize Your Data
by Brian Basilico Follow @bbasilicoSeptember 1, 2016 Do you ever feel like you are on a social media roller coaster? There are so many new platforms and the ones you already use are changing every day. People get overwhelmed with the choices and the changes. Many just give up, because they feel like they are … Continue reading How To Maximize New Social Media Tools For Your Audience!
by Matt CurtisAugust 30, 2016 Over the past few years Facebook has been doing everything it can to isolate and enlarge their messenger service. What started as a simple messaging app has grown leaps and bounds as Facebook continues their aim to be the one stop shop for social interaction. This year has seen the … Continue reading Maximize Your Business Impact: How to Use Facebook Chatbots
It’s time to unwrap your holiday ad strategy! Columnist Andrew Waber’s data-backed recommendations will help you prepare for the season and stay a step ahead of your competitors. Andrew Waber on July 20, 2016 at 9:47 am When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too … Continue reading Christmas in July: 4 ways to maximize your holiday ad budget
by Naman Nepal June 11, 2016 Follow @bloggermonkJune 11, 2016 We’ve all been a freelancer at some point in our lives. We’ve all wanted freedom with what we work. And who does not love being one’s own boss? Freelancing provides a great flexibility to work all by and for oneself. While this is a good … Continue reading 6 Tips To Maximize Productivity as a Freelancer
by Laura Donovan June 10, 2016 Follow @thewordproJune 10, 2016 Adam Mosseri, VP of Facebook Product Management, recently gave some advice and guidelines on how businesses can successfully navigate the Facebook News Feed algorithm and reach their followers by actually getting their content to the users’ News Feeds. Mosseri pointed out four key measures that … Continue reading How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen
