Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016 Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative
Ben Bradley — November 7, 2016 Follow @b_bradley— November 7, 2016 When it comes to solving the chargeback management problem for merchants and issuers, it’s not that the data doesn’t exist that would improve the payments ecosystem. What’s missing is access to the right data at the right time. To understand why real-time data is … Continue reading Why Real-Time Data Really Matters for Chargeback Management
Bob Hutchins — November 3, 2016 Follow @Bobhutchins— November 3, 2016 It was only a couple months ago when we predicted email marketing growth for next year. Well, we didn’t have to wait long to see a fresh batch of statistics suggesting email isn’t just holding its own… it’s growing, changing and becoming more … Continue reading 37 Reasons Why Email Marketing Still Matters [Infographic]
by Todd Eiseman July 31, 2016July 31, 2016 Traditionally, the hiring process has been intense and high-pressure for applicants, requiring heavy-duty paperwork and intensive rounds of interviewing. But in recent years, hiring managers have started to realize that the hiring process is also a candidate’s first impression of the company. If it’s too stressful, counterintuitive … Continue reading Here’s Why Your Candidate’s Experience Matters in Background Screening
by Jackie Carney July 26, 2016July 26, 2016 Field teams are an integral part of most mobile service companies’ success, but it’s not enough for a business to simply build a team of reps and send them out to do their job as they see fit. Problems such as missed appointments, an inefficient use of … Continue reading Why Territory Management Matters For Mobile Field Service
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. Trond Lyngbø on July 1, 2016 Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured … Continue reading How e-commerce SEO matters in strategic redesign of web shops
by Sandra Hess July 1, 2016July 1, 2016 In today’s data-driven world,you can track everything from flight risks to staff smiles but, according to Workforce, unless that information is actionable and informative, “big data is just a fancy phrase for another report that no-one is going to use.” And when it comes to the talent … Continue reading (Data) Size Matters: Using Small Data to Develop Your Talent Strategy
by Rick Lepsinger June 20, 2016 Follow @onpoint_llcJune 20, 2016 Albert Einstein once said, “If you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.” Hiring, promoting and evaluating people based on their natural strengths, expertise and ability to perform the job for which … Continue reading Why Competency Modeling Matters In Leadership Development
by Bob Hutchins June 11, 2016 Follow @BobhutchinsJune 11, 2016 “A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.” – Antoine de Saint-Exupéry I consider restoration to be one of my primary purposes as a marketing professional. I like Antoine de Saint-Exupéry’s … Continue reading Why Restoration Matters In Digital Marketing
by Alex Birkett June 8, 2016June 8, 2016 You put tons of time into creating your product(s), experimenting with acquisition channels, honing your messaging – and here I am, about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. It’s a … Continue reading Serial Position Effect: Why Order Matters in Optimization
