Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in … Continue reading Why content matters (no matter what type of marketer you are)
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Kevin Lee on May 26, 2017 As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms … Continue reading New Quality Score metrics: What matters most, and how to improve your ads
Michelle Nickolaisen — May 19, 2017 Follow @_chelleshock— May 19, 2017 A few developers working hard can get a lot done, but it takes a well-rounded team with different skills and roles to build and grow a successful software product and company. But all too often, we find that our teams or team members are … Continue reading What Matters to Designers
Alexa Rees — May 18, 2017 — May 18, 2017 Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour … Continue reading Why Goal Tracking Matters
Laura Donovan — May 17, 2017 Follow @thewordpro— May 17, 2017 If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored. Social Media is no longer a “technology” that we use, it is … Continue reading A Few Reasons Why Social Media Matters
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions. Alexander Kesler on May 1, 2017 Video is on the way to becoming one of the most effective means of communication with your B2B customers. In 2016, the … Continue reading Why your explainer video matters to your B2B customers
Caitlin Johnson — March 22, 2017 — March 22, 2017 Many marketers understand the tactics and “best practices” for optimizing conversion rates. Still, there’s plenty who struggle to transition that into an ongoing conversion strategy. That’s most likely from the hundreds of articles that use data to prove CRO tactics that claim quick fixes. Searching … Continue reading CRO Strategies and Tactics: Here’s What Really Matters
Dan Shewan — February 27, 2017 — February 27, 2017 Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this promotional … Continue reading Features vs. Benefits: What’s the Difference & Why It Matters
Peter Szanto — February 27, 2017 Follow @szantopeter— February 27, 2017 I’d like to share with you a simple method that can help to prioritize your goals and move your career forward. Why prioritizing is so important? Here’s an example. I am the CEO of a SaaS startup. We help companies increase conversion rates by … Continue reading Warren Buffett’s 5/25 Rule Will Help You Focus On What Really Matters
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle. Peter Minnium on February 24, 2017 “And remember the tyranny of a blank sheet of paper,” my supervisor … Continue reading The tyranny of a blank page: Why creative matters most
